Digital Merchant

Client of Scale Army

The Digital Merchant will own the ongoing optimization of product detail pages across key retail and marketplace accounts.

This role is focused on improving product page effectiveness through stronger content, clearer merchandising, and enhanced on-page storytelling that drives measurable product performance improvements. The ideal candidate is commercially minded, analytical, detail-oriented, and experienced in PDP optimization, digital merchandising, and ecommerce content strategy.

The role includes ownership of content optimization, creative coordination, retailer setup processes, live page reviews, and performance tracking across multiple digital retail channels.

Key Responsibilities PDP Optimization & Digital Merchandising

• Improve PDPs across Sam s Club, Costco, TV commerce, Macy s, Kohl s, and marketplace channels

• Write and optimize retailer-ready titles, bullets, descriptions, SEO keywords, image callouts, FAQ language, and product setup fields

• Identify factors impacting product performance, including weak imagery, unclear value propositions, poor benefit hierarchy, missing education, or incomplete content

• Improve on-page storytelling and merchandising effectiveness to support product performance

Creative Coordination & Asset Development

• Brief designers on required visual assets including hero images, value callouts, infographics, comparison charts, and promotional creatives

• Collaborate with creative teams to ensure assets support merchandising and conversion goals

Retailer Setup & Content Management

• Own content and merchandising elements of item setup across retailer systems

• Manage retailer templates, product attributes, image submissions, PDP copy fields, asset uploads, setup trackers, and post-launch reviews

• Review live pages to ensure content accuracy, compliance, and optimization quality

Performance Tracking & Cross-Functional Collaboration

• Maintain weekly performance trackers showing updates, launch timing, and resulting performance impact

• Track product page performance improvements and monitor KPI progress across channels

• Partner with sales operations, design, account management, operations, supply chain, and finance teams to ensure PDPs remain accurate and optimized

• Support the rollout of optimization initiatives across active digital accounts over time