Digital Performance Lead (SEO & Paid)

Creative Motion

1. SEO Strategy & Management

• Technical & Content Strategy: Develop and implement comprehensive SEO strategies across technical SEO, content SEO, and link building to increase organic visibility and keyword rankings.
• Research & Analysis: Conduct thorough keyword research and competitor analysis to identify untapped growth opportunities.
• Technical Auditing: Perform ongoing technical audits in collaboration with the development team to ensure optimal site speed, user experience, and search engine compliance.
• Content Collaboration: Work closely with the content team to ensure all published materials are fully optimized and aligned with search intent.

2. Paid Media Strategy & Execution

• Strategic Planning: Develop paid media strategies across key platforms (Google Ads, Meta Ads, etc.) to achieve performance targets such as ROAS and CPA.
• Budget Management: Effectively manage and allocate ad budgets across multiple platforms to ensure maximum efficiency and ROI.
• Execution & Optimization: Oversee the daily management, monitoring, and optimization of campaigns, performing continuous A/B testing to improve conversion rates.

3. Unified Performance Measurement & Analytics

• Deep Analysis: Analyze key performance indicators (KPIs) across both SEO and Paid Media channels, identifying synergies between them.
• Comprehensive Reporting: Prepare detailed performance reports for both organic and paid channels, providing clear, data-driven insights and recommendations.
• Conversion Tracking: Ensure accurate setup and integration of tracking and analytics tools (e.g., Google Analytics 4, Google Tag Manager) across all channels for reliable data accuracy.

• Technical Proficiency:
• SEO Tools: Proficient in professional SEO tools (Google Search Console, , Screaming Frog).
• Ad Platforms: Advanced proficiency in Google Ads and Meta Ads Manager.
• Analytics: Strong data analysis skills with hands-on experience using Google Analytics (GA4) and Google Tag Manager.
• Core Skills: Exceptional analytical skills, problem-solving abilities, and strong presentation and communication capabilities.