Digital Performance Marketing Manager Sunset Hospitality Group

Understand and support Sunset Hospitality Group s operational and business policies through effective Lifestyle Marketing initiatives.

• Identify marketing opportunities through consumer insights, market analysis, competitor benchmarking, and demand forecasting.
• Support brand operations and corporate policies when engaging with managers and employees.
• Develop and execute creative strategies to strengthen brand positioning and image, in alignment with management direction.
• Plan and implement public relations strategies to maximize brand exposure and visibility.
• Prepare, submit, and manage brand marketing budgets, ensuring daily cost control and efficiency.
• Contribute to annual business and gross-profit planning through sales forecasting, pricing strategies, and performance analysis.
• Provide strategic marketing recommendations to operations while maintaining strong collaborative relationships.
• Manage relationships with external partners such as advertising agencies, PR firms, and research providers to ensure cost-effective execution.
• Support strategic planning by providing marketing insights, performance data, and recommendations.
• Execute marketing action plans, ensuring quality standards, productivity, customer service excellence, and continuous improvement.
• Plan and deliver advertising, merchandising, and trade promotion initiatives to achieve marketing and sales objectives.
• Enhance brand profitability by identifying market opportunities, supporting product development, and improving market positioning.
• Maintain strong relationships with key accounts through regular engagement and proactive opportunity identification.
• Collect, analyze, and report marketing data and trends to support informed decision-making.
• Continuously update professional knowledge through industry research, education, and networking.
• Perform additional duties related to the role as assigned.