Digital Placemaking Specialist Jones Lang LaSalle

Digital Placemaking Specialist

As a Digital Placemaking Specialist at JLL, you will design and translate the visitor experience of a large-scale urban park into coherent, compelling digital services. You will bridge storytelling, service design, and technology to ensure digital capabilities enhance accessibility, cultural sensitivity, revenue generation, and long-term societal value.

Key Responsibilities

• Lead end-to-end digital experience and service design across the full visitor journey, including arrival, parking, wayfinding, engagement, retail, events, and cultural storytelling

• Translate ethnographic research, user insights, and stakeholder inputs into scalable digital touchpoints and service concepts

• Develop narrative-driven digital placemaking strategies that integrate storytelling, gamification, interactive media, augmented reality, and environmental education

• Define digital use cases and service concepts that balance visitor experience, operational feasibility, and commercial opportunities

• Collaborate with smart city, IT, OT, and delivery teams to ensure creative concepts are technically feasible and aligned with platform capabilities

• Support the integration of digital placemaking concepts into broader smart park, smart city, and command-and-control environments

• Produce high-quality visual artefacts including storyboards, service blueprints, journey maps, and wireframes to communicate design intent

• Facilitate workshops and co-creation sessions with design authorities, technology partners, and delivery teams to align creative vision with technical and operational constraints

• Ensure digital services enhance accessibility, inclusivity, and cultural sensitivity across diverse visitor groups

• Support the definition of monetisation opportunities such as ticketing, parking, retail integration, events, and premium digital experiences

• Contribute to internal coordination across disciplines including urban design, landscape architecture, technology, and operations

• Provide design input into client presentations, reports, and concept materials

Your Skills and Experience

• Minimum 5 7 years of experience in digital placemaking, service design, experience design, or related roles across urban, cultural, or destination-based projects

• Proven experience leading digital journey mapping and service design for public spaces, parks, or visitor-focused environments

• Strong storytelling and narrative development skills with ability to translate cultural, environmental, and social themes into digital experiences

• Demonstrable understanding of smart park and urban technologies including IoT sensors, digital signage, wayfinding systems, mobility platforms, ticketing and parking monetisation, super apps, and command-and-control environments

• Experience working with interactive media, AR/immersive concepts, and gamification (conceptual design level)

• Ability to translate creative intent into structured service models and technical requirements

• Strong visual communication skills with experience producing storyboards, wireframes, service blueprints, and concept visuals

• Excellent facilitation and stakeholder engagement skills, with experience running workshops and co-creation sessions

• Strong written and verbal communication skills with ability to articulate design concepts clearly to both creative and technical audiences

• Collaborative mindset with experience working across multidisciplinary teams