Digital & Social Media Manager & Data Analyst

Lapis Group

Campaign Planning & Digital Strategy

• Develop channel-specific digital outreach plans aligned with campaign goals and audience profiles.
• Define campaign objectives, messaging pillars, and engagement tactics across Facebook, Instagram, X, and other platforms.
• Map audience targeting and budget strategies for paid promotion.

Content Oversight & Platform Management

• Maintain a structured social media calendar with platform-specific scheduling and performance goals.
• Draft and edit Arabic-language content (Modern Standard Arabic required; local dialect nuance a plus).
• Coordinate closely with creative, program, and production teams to ensure alignment and timely publishing.

Ad Management & Paid Promotion

• Plan and implement sponsored ad campaigns including A/B testing, optimization, and performance tracking.
• Troubleshoot delivery issues and ensure compliance with platform policies and brand guidelines.
• Maintain budget accuracy and monitor cost-efficiency of paid promotions.

Community Engagement & Moderation

• Monitor and manage audience interaction across platforms, ensuring timely and respectful engagement.
• Flag and escalate sensitive content or high-risk interactions in accordance with internal protocols.
• Foster constructive and safe online dialogue reflects campaign tone and values.

Analytics & Performance Reporting

• Track weekly platform performance and summarize findings into actionable insights.
• Analyze engagement patterns, reach, and audience behavior to inform ongoing strategy.
• Contribute to post-campaign evaluations and final reports, including recommendations for future efforts.