Digital Trading Lead

Client of The Global Search Company

You will lead the digital trading agenda with accountability for revenue, conversion, margin and customer experience optimisation across multiple territories.

Your remit will include:

Commercial & Trading Ownership

• Define and execute digital trading strategy aligned with regional growth objectives.
• Own promotional planning and trading calendars across DTC and third-party marketplaces.
• Drive revenue through proactive analysis of KPIs including traffic, conversion, AOV and sell-through.
• Translate stock, pricing and performance data into actionable commercial decisions.

Digital Merchandising & Customer Experience

• Lead site and app merchandising strategy, ensuring best-in-class navigation, product storytelling and seasonal execution.
• Continuously improve UX through testing, behavioural insight and conversion optimisation initiatives.
• Implement cross-sell and upsell strategies to enhance basket value and customer lifetime value.

Platform & Roadmap Contribution

• Collaborate with Product and Technology teams to prioritise enhancements based on commercial ROI.
• Identify friction points and drop-offs, driving measurable improvements in site performance.
• Ensure integrated execution of campaigns across digital touchpoints including CRM, homepage and app.

Performance, Forecasting & Leadership

• Own weekly and monthly trade reporting for senior leadership.
• Lead forecasting cycles and performance planning.
• Support and mentor team members, fostering a results-driven trading culture.