Digital Trading Specialist

DU

Key Accountabilities

Digital Real Estate Management

Own and optimize du’s internal digital estate (App, Web, B2B portal) to drive traffic and sales uplift.

Manage placements such as banners, tiles, carousels, push notifications, and in-app messages to support key propositions and offers.

Develop and maintain a digital trading calendar aligned with marketing, product, and commercial priorities.

Campaign Execution & Coordination

Plan and execute marketing and sales campaigns across internal digital channels to drive acquisition, retention, and revenue growth.

Work closely with Product Owners, Designers, and Content Teams to ensure all assets are aligned with campaign goals and digital brand guidelines.

Coordinate with Growth Marketing and Media teams to ensure seamless cross-channel execution and tracking.

Upsell & Cross-Sell Enablement

Identify and activate digital levers to increase ARPU and cross-sell rates (e.g., personalized banners, contextual placements, and lifecycle journeys).

Collaborate with the PEGA team and CRM to personalize offers across the customer journey.

Performance Tracking & Reporting

Report weekly on campaign and placement performance, highlighting insights and recommendations to improve effectiveness.

Conduct A/B testing on creative and placements to optimize engagement and ROI.

Continuous Optimization

Analyze funnel performance and propose actionable improvements for conversion rate optimization 

Monitor competitor trading tactics and benchmark best practices for internal digital real estate development.

4. Qualifications, experience, skills and competencies

Qualifications:

Bachelor’s degree in Marketing or Business Management related field or equivalent experience

Experience:

3-5 years of experience in digital trading, digital marketing, or eCommerce performance management.

Strong understanding of digital ecosystems (web, app, CMS, personalization engines).

Experience with analytics tools (e.g., GA4, Adjust, Adobe, or equivalent) and data visualization/reporting.

Uplift in traffic and conversion from internal digital estate.

Performance of key internal placements (CTR, engagement, conversion).

Volume and revenue contribution from digital upsell/cross-sell campaigns.

Improved coordination and efficiency in campaign execution cadence.

Skills

Proven ability to manage multiple campaigns and digital surfaces simultaneously.

Strong collaboration and stakeholder management skills (across marketing, design, and product).

Excellent attention to detail, commercial acumen, and execution discipline.