Director, Communications

Mastercard

Strategy & Counsel Own the East Arabia communications strategy and narrative. Provide strategic counsel to the Division President and senior leadership on reputation management, executive positioning, and stakeholder engagement.

External Communications & Reputation Building Lead proactive, measurable external communications (earned, owned, shared) that position Mastercard as a trusted technology partner across East Arabia. Build and manage relationships with tier-1 media, influencers, and key opinion leaders. Design thought-leadership platforms and executive visibility programs aligned with enterprise priorities. Ensure consistent messaging across external channels, including press releases, interviews, op-eds, and social media.

Issues & Crisis Management Lead crisis response protocols and spokesperson readiness in collaboration with Legal and Public Policy teams. Serve as the communications lead for risk mitigation and sensitive issues across the cluster.

Executive & Internal Communications Drive employee engagement through compelling internal campaigns, leadership messaging, and town halls. Support executive communications for senior leaders, including speechwriting, internal updates, and strategic messaging.

Digital & Social Media Manage the social media strategy for East Arabia, ensuring alignment with global and regional platforms. Amplify Mastercard s voice through digital storytelling and executive social media presence.

Customer Engagements & Events Lead communications planning and execution for strategic customer engagements and Mastercard-owned experiences. Ensure messaging consistency, speaker readiness, and flawless delivery across all touchpoints, including major industry forums.

Campaigns, CSR & Partnerships Orchestrate communications for flagship announcements and customer programs. Integrate CSR/ESG storytelling and community initiatives relevant to East Arabia markets.

Governance, Measurement & Operations Uphold Mastercard s Communications Policy and brand standards. Manage agencies and budgets; track KPIs including share of voice, sentiment, reputation score, and engagement metrics.