Director - Destination Marketing

The Red Sea Development Company

Strategic Planning & Leadership:

• Develop and execute the destination s marketing strategy with a focus on performance marketing, ensuring alignment with overall business and tourism goals.
• Set clear KPIs and performance targets for marketing initiatives, ensuring alignment with revenue objectives, brand positioning, and visitor engagement metrics.
• Lead a cross-functional destination marketing teams and coordinate closely with internal stakeholders (Development, subsidiairies, DMC, residential, events, partnerships) to drive integrated marketing campaigns and support driving visitation.

Performance-Driven Campaign Management:

• Oversee the development and implementation of targeted digital marketing campaigns (paid media, influencer marketing, social media) with a heavy focus on data analysis and ROI tracking.
• Continuously optimize and refine campaigns based on performance insights, A/B testing, and audience segmentation.
• Leverage customer data, market insights, and analytics tools (Google Analytics, Tableau, etc.) to ensure marketing investments deliver measurable growth in tourism traffic and revenue.

Brand Development & Positioning:

• Ensure consistent messaging and positioning of the destination's brand across all digital and offline channels.
• Innovate and enhance destination marketing programs to stand out in a competitive tourism market.
• Collaborate with local stakeholders (hotels, restaurants, attractions, etc.) to ensure a unified marketing approach and to highlight unique selling points.

Partnerships & Stakeholder Engagement:

• Cultivate and manage relationships with key tourism partners, local businesses, and external agencies to amplify marketing efforts and drive engagement.
• Establish collaborative programs with national and international tourism bodies, airlines, and digital platforms to expand reach.

Data & Insights Analysis:

• Regularly review and analyze campaign performance, consumer behavior, and market trends to adjust marketing strategies accordingly.
• Provide regular reports and presentations on marketing performance, campaign effectiveness, and ROI to senior leadership.

Budget Management & Resource Allocation:

• Manage the marketing budget effectively to maximize the impact of campaigns and drive optimal cost efficiency.
• Ensure the best use of resources for digital and traditional marketing strategies.

Team Development & Management:

• Lead, mentor, and develop a high-performing marketing team, fostering a culture of continuous learning, creativity, and accountability.
• Set clear goals for team members and provide ongoing coaching and feedback.

Skills:

• Strategic Thinking: Ability to think big picture while managing day-to-day operations with a clear focus on performance.
• Data-Driven: Strong analytical skills with the ability to translate data into actionable marketing strategies.
• Creativity: Innovative mindset with a passion for tourism, travel trends, and crafting compelling narratives.
• Leadership: Ability to inspire and manage a team, balancing performance targets with creative freedom.
• Communication: Excellent written and verbal communication skills; ability to interact with both internal teams and external partners effectively.
• Project Management: Strong organizational and project management skills with the ability to juggle multiple initiatives.

Technical Competencies:

• Strategic Marketing & Brand Leadership = Expert
• Integrated campaign management = Expert
• Stakeholder and partnership management = Expert
• Data -driven decision making = Expert
• Leadership and team development = Expert