Director, Destination Marketing Middle East & Africa Hilton Hotels

Employer Active

Posted 13 hrs ago

Experience

1 - 7 Years

Education

Bachelor of Business Administration(Management)

Nationality

Any Nationality

Gender

Not Mentioned

Vacancy

1 Vacancy

Job Description

Roles & Responsibilities

Responsibilities will include:

Developing strategy and approach for defined destination(s), customer segments and customer origin

Developing processes, communication standards and tools to ensure we are driving Marketing activity to meet revenue and share targets for defined destination(s)

Cultivating, building and leveraging in-market relationships to improve effectiveness of Marketing activities

Measuring and reporting on destination performance, communicating with in-market stakeholders

Supporting the storytelling of co-operative Marketing initiatives and digital performance to hotels, commercial teams and management companies

Holding budget responsibility for team level expenditures and approved Destination Marketing initiatives.

People Management and talent development are also critical to this role. This will include ongoing staffing and hiring decisions. The Director will need to effectively lead a team spread across multiple physical locations with a mix of office-based and remote-based Team Members.

The Director will be responsible for not only creating a high-functioning team with a positive culture, but also helping grow and develop our future leaders. They will be responsible for the recruitment, retention, management and development of their whole team, direct and indirect reports.

Position Summary:

Ensure that each destination has a tailored annual Marketing plan, including offline and digital destination-specific campaigns throughout the year, leveraging national campaigns wherever possible and adapting to business needs as they arise.

Build, promote and execute destination marketing activity and perform campaign execution for assigned destinations.

Support performance of non-contracted leisure business by being accountable for commercial channel performance to the destination (including brand.com, CRM, Drive Radio, OTA, GDS).

Cultivate and leverage key in-market relationships, partnerships and resources, including those with key destination marketing organisations and travel authorities.

Conduct joint planning with hotels as appropriate to ensure tight integration, including scheduled destination-level Marketing meetings covering trends, insights and performance.

Provide support to all hotels in the destination to optimise their online and offline hotel presence, with a particular focus on growing book direct revenue and channel mix.

Ensure that all hotels in the destination benefit from the full range of corporate Marketing and digital services, including SEO, PPC, web retailing and social media.

Partner with colleagues in other primary and secondary destinations to build outbound source-market activity across markets.

Build and sustain an entrepreneurial and agile team culture.

span>Direct reports:

span>2 x Senior Manager, 1 X Manager Destination Marketing

span> What will it be like to work for Hilton?

Hilton is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For nearly a century, Hilton has offered business and leisure travelers the finest in accommodations, service, amenities and value. Hilton is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands . Our vision to fill the earth with the light and warmth of hospitality unites us as a team to create remarkable hospitality experiences around the world every day. And, our amazing Team Members are at the heart of it all!

Desired Candidate Profile

Ability to influence and effectively collaborate with multiple stakeholders at SVP level

Strong leadership and coaching skills

Strong commercial and analytical skills with the ability to drive business performance

Demonstrable experience in forming creative concepts and articulation of these through concise creative briefs.

Experience in directing media and creative agencies both in-house and external.

Excellent communication and presentation skills with Proficiency in presenting regular business reviews and performance updates to Executive level leaders

Strong experience in managing a team of Senior Manager(s)

In depth experience of presenting findings (story-telling) to internal and/or external customers and providing strategic recommendations.

Experience in leading and managing agency relationships and agency performance

Leadership and delivering partnership campaigns

Experience of managing budgets and PNL.

Experience of working across Multiple regions

Experience in delivering creative and innovative digital campaigns, products, plans for multiple destinations.

Strategic leadership and timely delivery of innovative revenue related projects in excess of $1 million per region not limited to Digital Marketing Campaigns

In depth knowledge of Omni-channels

Extensive experience of integrated marketing strategy or digital marketing experience and eCommerce experience.

Highly proficient in reviewing data, manipulating data, and developing insights

Strategic thinking and decision-making skills

Takes accountability

Relationship management skills

Entrepreneurship/selling ability

Proficient in MS Office Suite.

Strong people management experience at Senior Manager level

Extensive knowledge of integrated marketing strategy or digital marketing experience and eCommerce experience.

Extensive experience reviewing data, manipulating data, and developing insights

Extensive experience presenting findings (story-telling) to internal and/or external customers and providing strategic recommendations

Company Industry

Department / Functional Area

Keywords

  • Director
  • Destination Marketing Middle East & Africa

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Hilton Hotels

Hilton is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For nearly a century, Hilton has offered business and leisure travelers the finest in accommodations, service, amenities and value. Hilton is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands . Our vision to fill the earth with the light and warmth of hospitality unites us as a team to create remarkable hospitality experiences around the world every day. And, our amazing Team Members are at the heart of it all!

Read More

https://hilton.taleo.net/careersection/hww_cs_internal_global/jobdetail.ftl?job=2310155&lang=en