Director Entertainment Marketing

Wynn Al Marjan Island

About the Position

Wynn Al Marjan Island is currently seeking Director Entertainment Marketing to join the resort s Marketing team.

The primary duties and responsibilities of this role are

• Marketing Strategy: Develop and execute a comprehensive, multi-channel marketing plan (digital, print, PR, OOH, partnerships) to promote the theatre show pre-launch and throughout the run to drive cultural conversations across UAE and the hospitality industry

• Brand Management: Shape and maintain the visual identity and tone of voice for the production across all platforms, ensuring all marketing activities reflect the brand values and elevated guest experience

• Content Creation: Work with social and creative teams to drive compelling storytelling and content strategy for trailers, behind-the-scenes footage, cast features, and fan engagement assets

• Digital Marketing: Collaborate with the digital team on paid advertising, SEO/SEM, email marketing, CRM and website content to develop exclusive offers

• Guest Touchpoints: Ensure consistent messaging, including website, apps, F&B ordering systems, and pre-show communications

• Analytics & Reporting: Monitor campaign performance using data tools and adapt strategies to optimize ROI and ticket sales, as well as measuring success through the brand s ability to spark conversation and build guest affinity

• Team Leadership: Lead, mentor, and inspire the team, ensuring continuous development and performance optimization

• Team Collaboration: Work with artistic and executive leadership to align initiatives and campaigns with broader marketing and commercial objectives

About You

The ideal candidate for this position will have the following experience and qualifications

• Over 8 years of experience in marketing roles within performing arts or live entertainment

• Experience in liaison and communication with cross-functional teams including digital, PR, F&B, sales and box office

• Creative thinker with a sharp eye for brand aesthetic, igniting cultural conversations and resonating with discerning audiences

• Proficient in leading ticketing solutions e.g. Ticketmaster or ticketing equivalent

• Demonstrated success in revenue growth through ticket sales and subscriptions

• Exceptional written and verbal communication skills

• Proven leadership abilities, capable of inspiring and managing teams effectively

• Passion for the arts, culture, and live performance

• Experience launching new theatrical or touring productions is a plus