Director, Marketing CCTM, Egypt
CocaCola
Employer Active
Posted 12 hrs ago
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Nationality
Any Nationality
Gender
Not Mentioned
Vacancy
1 Vacancy
Job Description
Roles & Responsibilities
Job Description Summary:
Scope, Focus & Impact Areas
1. Marketing Leadership & Business Impact
- Serve as the strategic and operational marketing lead for Egypt, accountable for brand health, equity growth, market share, and full-funnel marketing performance.
- Combine local market insights with OU strategic frameworks to create high-impact, locally resonant plans.
- Build strong collaboration and alignment with bottling partners, agencies, customers, and cross-functional teams.
- Act as the senior-most marketing integrator for Egypt, representing the voice of the consumer and the market.
2. Strategy, Portfolio & Annual Business Planning
- Lead the development of the Egypt portfolio strategy and annual marketing calendar.
- Own the Annual Business Plan (ABP) for marketing and steward its execution with excellence.
- Influence OU Long-Range Plans (LRPs) with consumer-led, market-driven insights.
- Drive portfolio optimisation using consumer, shopper, and channel intelligence.
3. Insights, Research & Consumer Intimacy
- Lead identification, localization, and application of consumer and shopper insights.
- Partner with the OU to shape and deploy the Egypt insights and research agenda.
- Translate insights into growth opportunities, innovation platforms, and brand strategies.
4. Brand Building, Innovation & Flywheel Execution
- Own Egypt s end-to-end brand and innovation plans: strategy activation tracking.
- Ensure rigorous flywheel execution test, learn, optimize, scale.
- Lead flawless market execution of brand programs, toolkits, and innovation launches.
- Steer in-market performance reviews and continuous improvement cycles.
u>Related Work Experience:
- 15+ years of senior marketing leadership experience across:
- Brand & portfolio strategy
- Insights & analytics
- Innovation management
- IMX / integrated marketing campaigns
- Budget and P&L stewardship
Skills:
Account Management, Account Management, Brand Planning, Brand Portfolio, Brand Positioning, Brand Strategy, Business Development, Business Insights, Communication, Consultative Sales Management, Consumer Behavior, Customer Marketing, Customer Relationship Management (CRM), Customer Service Management, Decision Making, Leadership, Marketing, Marketing Calendars, Marketing Initiatives, Marketing Insights, Marketing Strategies, National Account Sales, Negotiation, Pitch Presentations, Planning
Desired Candidate Profile
NA
Company Industry
- FMCG
- Foods
- Beverages
Department / Functional Area
- Marketing
- Brand Management
- Marketing Research
- Digital Marketing
Keywords
- Director
- Marketing CCTM
- Egypt
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CocaCola
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