Director of Content

Sarwa

We re looking for a Director of Content who will lead our content marketing efforts by overseeing the creation, execution, and measurement of a diverse range of content. You will manage a team of content creators, collaborate closely with cross-functional teams to produce relevant and high-impact content, and utilise various formats and distribution channels to maximise reach./p>

Your expertise in understanding customer motivations, coupled with your ability to measure content s influence on business goals, will be crucial. In this pivotal role, you will be the engine of the content marketing team that enhances brand presence, drives customer engagement, and prompts lead generation./p>

Responsibilities

• Lead, mentor, and develop a team of content creators, designers, editors, and editorial specialists./p>

• Oversee all content output to ensure consistency in quality, brand voice, business goals, and editorial standards./p>

• Own and maintain brand voice guidelines, style guides, and editorial standards documentation./p>

• Manage the editorial calendar and publishing cadence across all content channels./p>

Strategy & Performance

• Guide content strategy by deriving thoughtful insights from data analysis, audience research, and performance metrics./p>

• Optimise the content performance creation feedback loops, and constantly refine content strategy in alignment with the VP of Marketing./p>

• Define, track, and report on content KPIs (e.g. traffic, engagement, conversions, lead attribution) to leadership and stakeholders./p>

• Manage and help create content per platform, focusing on overarching user search intent and pain points./p>

Content Creation & Distribution

• Collaborate with growth, product, and advisory teams to produce high-converting content (video, podcasting, written) focused on financial literacy./p>

• Coordinate SEO/GEO content strategies alongside team members and specialists./p>

• Own the content distribution and amplification strategy, including email newsletters, syndication, organic social, and paid promotion of content./p>

• Explore and integrate AI-assisted content tools and workflows to improve efficiency and scale, while maintaining editorial quality./p>

• Contribute and support with content creation, announcements, community events, and other relevant communications./p>

Operations & Budget

• Manage the content budget, including allocation across internal resources, freelancers, and external agencies./p>

• Oversee relationships with freelance writers, designers, video producers, and agency partners as needed./p>