Director of Creative Operations & Finance

Scale Army

Role Overview

The Director of Creative Operations & Finance will build and lead the business and operational side of the creative function. Reporting to the Chief Marketing Officer, the role ensures cohesive, on-brand creative output across all channels, from print mail to Google Ads, display creative, and social media banners. Responsibilities include strategic oversight, resource management, and full financial accountability for the creative budget. This role suits someone skilled in systems thinking, vendor management, and financial optimization, while providing strategic feedback on major campaigns such as Black Friday and Back-to-School.

Key Responsibilities

Creative Financial & Strategic Leadership

• Own the full creative budget, tracking working vs. non-working spend and ensuring cost-efficiency across channels.

• Articulate and enforce brand standards across all creative output.

• Provide strategic feedback on high-impact campaigns to align creative direction with business goals.

Resource & Vendor Management

• Manage and hire contractors on a project basis and oversee collaboration with agencies, freelancers, and production partners.

• Serve as the primary point of contact for all external creative resources, including rate negotiation, contract management, and deliverable oversight.

• Build and maintain a preferred vendor roster with standardized rate cards to streamline production and control costs.

Creative Operations & Workflow

• Own cross-channel cohesion across email, ads, social, web, print, and video.

• Oversee approval of video assets.

• Build and maintain the strategy for content calendars.

• Lead the creative brief process, ensuring requests are strategic, on-brand, and aligned with campaign objectives.

• Traffic and prioritize creative requests, managing timelines and ensuring on-time, on-budget delivery of all assets.

• Ensure all visuals align with brand guidelines.

Cross-Channel Creative Cohesion

• Consolidate the brand voice across channels (Google Ads, display, social, print mail, etc.) to maintain a unified visual presence.

• Partner with B2B and B2C Audience Managers to align creative resources with campaign roadmaps and business priorities.

• Collaborate with Marketing Analytics to measure creative performance and refine strategies based on data.

Technology & Systems

• Familiarity with CMS and project management tools (e.g., Asana) is a plus and supports workflow efficiency.

Qualifications

Experience

• 4 6 years in creative operations or marketing operations, ideally within DTC brands; experience in education is a plus.

• Proven experience managing multi-million-dollar creative budgets and optimizing production costs.

• Experience working with agencies, freelancers, and contractors to deliver cohesive, high-impact assets.

• Familiarity with CMS and creative workflow tools is a nice to have.

Skills

• Strong ability to articulate and enforce brand standards.

• Financial acumen to build budgets, track spend, and analyze ROI.

• Operational rigor in designing efficient, repeatable processes for complex workflows.

• Strategic mindset with focus on big-picture creative direction and performance.

• Collaborative leadership skills to align stakeholders and external partners.

• Ability to deliver constructive, strategic feedback on campaigns while empowering execution teams.

What Success Looks Like

• A clear, data-driven creative budget model that tracks spend and performance by channel.

• A streamlined workflow that reduces production time and increases cohesion across channels.

• A curated roster of high-performing vendors and contractors delivering consistent, on-brand assets.

• A unified brand voice and visual identity across all marketing channels.

• On-time, on-budget delivery of creative assets with measurable improvements in efficiency and ROI.