Director of Data Analytics (Loyalty)

Client of Michael Page

Employer Active

Posted on 13 Oct

Experience

12 - 17 Years

Education

Any Graduation

Nationality

Any Nationality

Gender

Not Mentioned

Vacancy

1 Vacancy

Job Description

Roles & Responsibilities

Analytics Strategy & Leadership

  • Define and execute the data and analytics roadmap for loyalty, CRM, and marketing programs.
  • Build and mentor a high-performing team of data scientists, analysts, and BI specialists.
  • Foster a data-driven decision-making culture across the organization.

Loyalty & CRM Analytics

  • Design and measure loyalty program strategies to improve retention, engagement, and ROI.
  • Leverage AI/ML for personalization, segmentation, and churn prediction.
  • Monitor and optimize customer lifetime value (CLV) across all segments.
  • Deliver omnichannel analytics that integrate data from in-store, eCommerce, app, and digital platforms.

Insights & GTM Strategy

  • Partner with marketing and commercial teams to shape go-to-market (GTM) strategies driven by customer insights.
  • Provide recommendations on reward structures, promotional campaigns, and customer journeys to maximize impact.
  • Develop executive dashboards and KPIs to track loyalty program performance and GTM effectiveness.

Data Management & Governance

  • Oversee data integration across POS, CRM, eCommerce, mobile, and digital channels.
  • Ensure data quality, governance, and compliance with industry standards.
  • Drive adoption of cloud-based analytics platforms and scalable data models.

Desired Candidate Profile

A successful Director of Data Analytics (Loyalty) should have:

  • Minimum degree qualified, Masters is preferred, with past experiences in loyalty programs within retail, restaurant chain, banking or airlines.
  • 12+ years of experience in data analytics, with at least 5 years in leadership roles.
  • Exceptional communication and stakeholder management skills, with experience influencing C-level executives.
  • Strong expertise in retail, loyalty program design, CRM, and omnichannel analytics.
  • Proven success in customer segmentation, CLV modelling, and GTM strategy enablement.
  • Proficiency in cloud based analytics platforms, strong technical understanding of AI/ML methodologies.
  • Excellent business acumen with the ability to translate analytics into strategic recommendations.

Company Industry

Department / Functional Area

Keywords

  • Director Of Data Analytics (Loyalty)

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Client of Michael Page

The hiring organisation is a well-established entity within the retail industry, known for its innovative approach to loyalty programs. Operating as a large organisation, they are committed to leveraging data to enhance customer engagement and optimise business outcomes.

https://www.michaelpage.ae/job-detail/director-data-analytics-loyalty/ref/jn-102025-6848304?ng-src=other-users-applied&ng-jn=job-search

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