Director of Gaming Marketing Performance and Analytics

Wynn Al Marjan Island

VIP Databased Ownership & Administration

• Serve as the owner and administrator of the VIP gaming marketing database, ensuring accuracy, integrity, cleanliness, and strategic usability of data.

• Advise on and evaluate customer acquisition, segmentation, reactivation, and growth strategies.

• Ensure business rules for VIP player eligibility, segmentation and exclusions are applied correctly and consistently.

Advanced Analytics & Autonomous Execution

• Independently lead analytical activities without reliance on direct reports and other teams: define business questions, establish scope and success criteria, query raw data, perform analysis, build visualizations, present findings, and oversee execution of business decisions.

• Ensure analytics directly support growth initiatives while maintaining disciplined and desirable reinvestment levels.

Technical Expertise

• Demonstrate expert-level SQL proficiency to self-service all data needs.

• Design, write, and optimize complex queries to analyze VIP segment performance.

• Translate complex datasets into actionable insights without dependency on external data or BI teams.

Gaming Marketing Performance, Reinvestment & Growth

• Lead analysis of host and hosted player performance with a focus on achieving theo win and reinvestment levels consistent with profitable, sustainable gaming revenue growth.

• Monitor results, identify reinvestment exceptions, and partner with executive leadership to optimize gaming marketing investments.

• Support host coding and spinning activities while providing the analytical support that underpins the establishment of host targets and incentives.

• Provide ongoing reporting that measures individual host and team performance against such goals.

• Ensure overall and host-level reinvestment strategies balance profitability, guest value, and long-term gaming revenue growth.

VIP & Special Events Analytics

• Own analytical planning and post-event evaluation for ticketed and VIP gaming marketing events.

• Develop event pro formas and post-event P&Ls, assess reinvestment efficiency, and identify growth opportunities driven by event strategy and guest targeting.

Special Events Operations

• Provide strategic oversight and management of operational aspects of special events marketing, ensuring accuracy, compliance, and executional excellence through direct reports.

• This includes supervising the development of special event customer qualification lists; reviewing and approving event terms and conditions, fact sheets, and invitation copy; and ensuring alignment between operational execution and approved marketing strategy.

• Oversee team-led operations related to slot tournaments, table tournaments, and promotional giveaways, including score tracking, validation of final winners lists, guest registration and table assignments, ticket tracking and printing accuracy, and the preparation and review of cash forms and any required tax documentation for events with cash payouts.

• While not typically hands-on in day-of execution, the Director is accountable for establishing controls, reviewing outputs, resolving exceptions, and ensuring operational integrity across all special events.

Reposting, Governance & Decision Support

• Design and oversee recurring and ad hoc reporting frameworks supporting executive decision-making.

• Act as a trusted advisor by translating complex growth and reinvestment analytics into clear strategic guidance.