Director of Marketing & Communications

AccorHotel

Key Responsibilities

• Lead and execute the property s integrated marketing and communications strategy across rooms, F&B, spa, nightlife, and events
• Develop and manage brand campaigns across digital, print, and social platforms in alignment with global Faena strategy
• Act as the brand guardian, ensuring consistency and excellence across all internal and external communications
• Oversee advertising, digital media planning, email marketing, and content calendars
• Collaborate with creative teams on campaign concepts, photo shoots, and branded content development
• Manage and optimize website content, landing pages, and third-party platform presence
• Drive social media and content strategy to maintain a strong and engaging digital footprint
• Partner with Public Relations to align storytelling, media outreach, and event promotion
• Build and nurture relationships with luxury brands, influencers, and creative collaborators
• Establish strategic partnerships with tourism boards, travel networks, and regional stakeholders
• Collaborate with Faena Art and Culture teams to promote programming, exhibitions, and performances
• Support signature events and experiences that reinforce Faena s position as a global cultural destination
• Analyze campaign performance through KPIs, ROI, and reporting tools (e.g., Google Analytics, CRM systems)
• Support Sales and Catering teams with marketing collateral and client engagement tools
• Lead, mentor, and inspire the Marketing & Communications team, fostering a culture of creativity and accountability
• Manage external agencies including PR, digital, and creative partners
• Partner closely with Commercial, Revenue, and operational leaders to ensure alignment on business objectives
• Collaborate cross-functionally with F&B, Spa, and Events teams to deliver integrated storytelling and campaigns