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1 Vacancy
Job Description
Roles & Responsibilities
As the Director of Marketing, you will oversee all marketing planning and execution strategies for the hotel. You will be responsible for developing, managing, and executing comprehensive branding and marketing initiatives, including budgeting, social media, website management, digital and print advertising, collateral, video and photography assets, and public relations. Your goal is to maximize exposure, drive revenue growth, and increase market share.
Key Responsibilities:
- Create strategic marketing and PR plans in collaboration with the General Manager, Commercial Manager, and Director of Revenue Management.
- Establish annual, monthly, and segment-specific marketing budgets.
- Leverage competitive data, demand analysis, and market mix management to inform deployment strategies across print, digital, and social media channels.
Drive Revenue & Brand Awareness
- Develop and execute short- and long-term media and marketing plans to enhance brand visibility and increase revenue.br>Work with on-property and regional revenue management teams to develop targeted promotions and offers.
Lead Marketing Execution & Team Management
- Guide internal marketing teams and external suppliers to execute marketing plans that align with business objectives.br>Ensure commercial efforts are aligned across all hotel departments.
Manage Marketing Channels & Assets
- Oversee social media, website management, digital and print advertising, email marketing, collateral, and PR strategies.
- Direct the creation, budgeting, and development of visual assets, including arranging photo and video shoots.
- Develop and manage content strategies for hotel websites.
Identify Strategic Partnerships & PR Opportunities
- Seek and manage external partnerships and sponsorship opportunities for joint marketing efforts.
- Coordinate influencer strategies with the public relations team to enhance social media engagement.
- Collaborate with corporate partners, including Brand, Destination, and ECG teams, to align marketing initiatives
Desired Candidate Profile
We are seeking an innovative and results-driven individual who can develop and implement effective marketing strategies to elevate the hotel's brand and commercial success. The ideal candidate is action-oriented, creative, and possesses a strong understanding of the hospitality industry.
It would be advantageous in this position for you to demonstrate the following capabilities and distinctions:
- At least 2 years of experience in a senior marketing role, preferably in the hospitality sector
- Proven experience in brand positioning, digital marketing, and revenue-driven strategies
- Strong knowledge of the local market and its competitive landscape
- Experience in a luxury hospitality brand, with a strong understanding of premium guest expectations and brand storytelling
- Strong leadership skills, with experience managing internal teams and external agencies
- Proficiency in digital marketing platforms, including SEO, PPC, social media, CRM, and email marketing
- Exceptional communication and presentation skills, with the ability to collaborate across multiple departments
- Ability to analyze market trends and translate data into actionable marketing strategies
- Experience in public relations, influencer marketing, and strategic partnerships to amplify brand awareness
- Ability to multitask in a fast-paced environment, handling multiple campaigns and initiatives simultaneously
Company Industry
- Hotels
- Hospitality
Department / Functional Area
- Marketing
- Brand Management
- Marketing Research
- Digital Marketing
Keywords
- Director Of Marketing
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Hilton Hotels
The future of hospitality is bright at Hilton: a leading global hospitality company with a diverse portfolio of world-class brands. Dedicated to filling the earth with the light and warmth of hospitality, we have welcomed more than 3 billion guests in our more than 100-year history. Hilton is proud to have an award-winning workplace culture, and we are consistently named among one of the World s Best Workplaces.
https://hilton.taleo.net/careersection/hww_cs_internal_global/jobdetail.ftl?job=2315624&lang=en