Job Description

Roles & Responsibilities

You own the full demand flywheel. That means you're accountable for three things:

Acquire buyers profitably

Convert them with clarity

Bring them back frequently

Everything else is in service of those three outcomes. Specifically:

Build and run segmented CRM and lifecycle programs. Not a generic newsletter, but triggers by category, behaviour, and purchase stage that move repeat rate.
Own Mahally's positioning: a Saudi-first marketplace rooted in trust, quality, and clarity. Make it consistent across paid, social, CRM, influencers, and offline. No brand guide gathering dust. A living narrative.
Find and scale the categories and segments that disproportionately drive GMV. Shape both marketing priorities and merchandising decisions around them.
Work with product and data to improve what buyers see: home surfaces, pricing signals, recommendations, promotional mechanics. You influence the product because you understand the funnel better than anyone.
Turn funnel bottlenecks and trust gaps into clear decisions. Influence product roadmaps and operations with evidence, not slide decks full of "activity".
Build the team: growth, lifecycle, brand, and content. Design an operating rhythm built on clarity, speed, and accountability.
Make channel decisions fast. Cut underperformers early, double down where the flywheel accelerates. No "let's test everything equally" energy.
Go offline when the brand demands it. Cultural presence and trust signals matter in Saudi. Don't be allergic to it, but don't default to it either.

National Campaigns & Mega Moments

You'll own the planning and execution of Mahally's biggest commercial moments, and in Saudi, these aren't optional. They're where marketplaces are made or forgotten.

Own the full campaign calendar: Saudi National Day, Founding Day, Ramadan, Eid al-Fitr, Eid al-Adha, White Friday, Back to School.
Plan early, execute sharp. These aren't last-minute sales banners. Each mega moment needs a full-funnel strategy covering awareness, acquisition, conversion, and retention, with category-specific angles and creatives that resonate culturally.
Coordinate cross-functionally across product, merchandising, and operations to ensure inventory, promotions, pricing, and logistics are aligned before launch, not scrambling during.
Build campaign playbooks that compound. Every mega moment should be better than the last. Document what worked, what didn't, and feed learnings into the next cycle.
Balance brand and performance. National Day isn't just a GMV play, it's a brand moment. Ramadan isn't just a brand moment, it's a GMV play. Know when to lean into which, and execute both.
Manage campaign budgets with discipline. Allocate spend by channel and moment based on historical ROAS and category opportunity.

Desired Candidate Profile

What You Own ?

Nationality: Saudi nationals strongly preferred.

Experience: Proven marketing leadership in a marketplace or large-scale consumer platform, with direct ownership of acquisition, retention, and GMV results (not limited to campaigns).
Marketing Engine: Demonstrated experience building or rebuilding a marketing engine from scratch, rather than inheriting an existing one.
Analytical & Strategic Skills: Able to develop customer segmentation, run funnel diagnostics, design and execute experiments, and debate CAC/ROAS trade-offs effectively in cross-functional meetings.
Market Knowledge: Deep understanding of Saudi and GCC buyerbehaviour, including trust triggers, category nuances, price sensitivity, and cultural context.
Language: Fluent in Arabic (written and spoken) to ensure brand voice, messaging nuance, and cultural relevance.
Demonstrated experience as an effective cross-functional partner, driving alignment across product, merchandising, and operations teams.
Ability to read and interpret BI dashboards, question and validate data, and extract actionable insights.

Director of Marketing Salla