Director of Marketing Hilton Hotels

As Director of Marketing and Communications you will be responsible for performing the following tasks to the highest standards.

• Develops and executes comprehensive annual marketing plans and budgets, aligned with hotel revenue goals across rooms, F&B, events, and spa and any other revenue stream.
• Leads the ideation and implementation of tactical campaigns to generate incremental revenue across all departments.
• Collaborates closely with the General Manager, Commercial Director, Director of Operations, and Regional Marketing to align campaigns with strategic business goals and provide regular performance insights.
• Proactively identifies opportunities across departments to optimize promotional activity and meet or exceed revenue targets.
• Manages the hotel s digital presence, ensuring Hilton brand websites are current, visually engaging, and optimized for conversions.
• Oversees third-party website content to maintain accuracy, alignment with luxury positioning, and brand consistency.
• Leads email marketing efforts, ensuring compliance with Hilton legal standards and leveraging the Content Centre and HeBS tools for impactful campaigns.
• Coordinates with regional marketing to activate joint promotional opportunities and integrated campaigns.
• Develops and manages targeted marketing databases for room sales, meetings & events, F&B, and spa promotions.
• Ensures promotional messaging is consistently deployed across all platforms, and tracks ROI of each initiative.
• Audits internal implementation of central and regional marketing programs to ensure consistency and compliance.
• Acts as the on-property brand guardian, ensuring all visual, written, and promotional materials reflect Hilton s corporate identity standards.
• Oversees the creation, production, and timely delivery of all marketing collateral, liaising with creative suppliers as needed.
• Works cross-departmentally to optimize in-house merchandising and guest-facing marketing touchpoints.
• Maintains a high-quality image library in collaboration with the PR Manager.

What are we looking for?

In addition to performance of the essential functions, this position may be required to perform a combination of the following supportive functions, with the percentage of time performing each function to be solely determined by the supervisor based upon the particular requirements of the company.

• Attends monthly HOD Meetings.
• Host monthly Marketing/PR meetings.
• Ensure regular brainstorming meetings are help at property.
• Performs related duties and special projects as assigned.
• Is fully trained with regards to the hotels fire regulations and actions in case of fire.
• Is generally aware of all health and safety aspects of the hotels.