Director of Public Relations and Marketing Four Seasons Hotel

About the role
The Director of Public Relations and Marketing is a strategic leader within the property team, responsible for shaping and executing integrated communications and marketing strategies that elevate the property s positioning, strengthen brand equity, and drive measurable commercial impact. Reporting to the Commercial Director, this role leads media relations, reputation management and crisis communications, marketing communications, social and influencer engagement, and digital performance marketing, including paid media and SEO.

What you will do

• Lead, coach, and develop PR and Marketing team members; foster a culture of collaboration, continuous learning, and high-quality execution.
• Build cross-functional partnerships with Operations, Sales, Revenue Management, and Finance to align messaging, experience delivery, and commercial priorities.
• Collaborate with Regional and Corporate Commercial teams to integrate property initiatives into broader brand priorities and campaigns.
• Act as a key strategic partner on property, ensuring communications efforts advance both brand equity and measurable commercial outcomes.
• Demonstrate strong stakeholder management skills, fostering alignment and trust across property leadership, regional teams, global partners, and external agencies.
• Serve as the property s positioning champion, ensuring awareness, understanding, and engagement with the property s positioning across all employees.
• Develop and lead the annual PR and Marketing strategy and supporting channel plans aligned with commercial goals and property priorities.
• Lead the creation and execution of the integrated marketing and communications calendar, including campaign plans, global brand initiatives, and on property activations and F&B promotions.
• Identify and analyze seasonal trends, key moments, priority feeder markets, and target audiences to inform annual marketing and campaign planning.
• Apply market intelligence, consumer trends, guest insights, and competitive analysis to guide positioning and data-driven decision-making. Adjust strategies as market conditions evolve.
• Together with the Commercial Director, oversee the planning, allocation, and tracking of Media, Digital, Promotion and related investment within the property s P&L, ensuring budgets across paid, owned and earned channels, including content, are optimized to maximize campaign impact, strengthen ROI, and drive growth through FourSeasons.com.