Director of Public Relations Four Seasons Hotel

The Director of PR will be responsible for supports the development and execution of marketing and advertising initiatives, including the annual public relations plan. A key focus will be on enhancing the hotel s digital presence through the website, e-newsletters, and other electronic marketing tools.

What you will do

• Develop innovative publicity strategies to boost awareness and positive perception of the hotel, spa, culinary offerings, services, and team members.

• Align programs with the marketing plan and leverage spontaneous opportunities.

• Maximize media exposure through strategic editorial pitches and research, targeting key feeder markets.

• Maintain strong relationships with media contacts and distribute press releases, media kits, and other PR materials.

• Assist in crafting and executing a comprehensive annual PR plan aligned with the hotel s marketing strategy, including segment strategies and key initiatives.

• Utilize electronic marketing platforms to enhance visibility, including eNewsletters, email broadcasts, customized mini-sites, and other digital opportunities.

• Maintain an up-to-date image and video library.

• Ensure the Hotel s website is current and aligned with corporate standards, optimizing visual content for media coverage.

• Adhere to Four Seasons sales and marketing standards while fostering a collaborative and professional work environment.

• Ensure all promotional content advertising, direct mail, and collateral reflects Four Seasons brand image and maintains high standards of professionalism.

What you bring

• Must have experience as a Director of Public Relations role within a luxury hotel environment to be considered for this position.

• Bachelor s degree in Public Relations, Communications, Marketing, or a related field. A Master s degree is a plus.

• Proven track record in developing and executing successful PR and marketing strategies

• Strong leadership and team management skills

• Excellent written and verbal communication abilities

• Advanced media relations and crisis communication experience

• Proficiency in digital marketing tools, content creation, and analytics

• Strong understanding of brand positioning and storytelling

• Ability to manage multiple projects and deadlines in a fast-paced environment

• Familiarity with graphic design and production processes is a plus

• Tech-savvy with knowledge of CMS platforms, email marketing tools, and social media management