Director of Sales & Distribution

Client of Foreground

Reporting directly to the CEO, the Sales & Distribution Director will have full accountability for developing and executing strategies that drive market penetration, brand presence, and revenue performance. The role will oversee all distribution and wholesale channels, ensuring the effective placement and promotion of the private label portfolio across retail chains, HORECA, and key business clients in Saudi Arabia.

Key Responsibilities

• Define, develop, and implement a comprehensive go-to-market and distribution strategy for private label and exclusive brands, ensuring market coverage across all relevant retail, HORECA, and corporate channels (e.g., ARAMCO, SABIC).
• Build, manage, and expand a robust brand portfolio that aligns with market demands and consumer expectations.
• Develop competitive pricing structures and promotional strategies to drive brand visibility, consumer engagement, and sustainable profitability.
• Plan and execute effective sales initiatives to achieve agreed targets, including coverage, distribution, sales growth, promotions, merchandising, replenishment, and overall P&L performance.
• Optimize distribution planning to maximise product availability and accessibility throughout diverse channels.
• Recruit, develop, and mentor high-performing sales and distribution teams, promoting a culture of accountability, continuous improvement, and excellence.
• Foster and maintain strong relationships with key stakeholders, including retail partners, distributors, wholesalers, and major corporate clients.
• Oversee performance management of the sales and distribution organization with a focus on driving strategic objectives and measurable results.
• Collaborate cross-functionally with marketing, product, and supply chain teams to ensure aligned execution of commercial plans.
• Monitor market trends, competitor activities, and customer insights to anticipate opportunities and mitigate risks.
• Represent the private label brands in key market events and industry forums, serving as an ambassador for commercial excellence.