Director - Wayfinding (BU 3)

Qiddiya Investment Company

Role Summary:

Leads the strategic planning and implementation of wayfinding systems across all transport environments. Ensures intuitive, accessible, and inclusive navigation experiences that support all customer segments.

Key Responsibilities:

Develop a unified wayfinding strategy for multimodal stations, vehicles, and public spaces.

Oversee the design and deployment of physical and digital signage systems.

Incorporate accessibility, language, and cognitive inclusivity principles.

Collaborate with infrastructure, branding, and digital teams to maintain consistency.

Evaluate and optimize signage effectiveness through customer feedback and behavioural studies.

Behavioral Competencies:

User Empathy Designs systems that reflect diverse cognitive and physical needs.

Cross-Functional Collaboration Ensures alignment across operations, design, and engineering.

Attention to Detail Maintains quality and consistency in signage and navigation design.

Creative Problem Solving Tackles complex information hierarchy challenges with innovative approaches.

Cultural and Linguistic Sensitivity Designs for a multilingual, multicultural user base.