About Dubai First

The Dubai First brand was launched in 2007 and quickly developed a strong reputation for outstanding customer service and award-winning financial products. The Dubai First business and brand are now proudly owned by First Abu Dhabi Bank (FAB), one of the UAE's largest and most respected financial institutions. Under FAB's ownership, Dubai First continues to deliver premium credit and financial solutions to customers across the UAE, combining its heritage of customer-centric excellence with the expanded capabilities, resources, and network of one of the region's most trusted banking groups. Dubai First remains committed to providing innovative, rewarding, and responsible financial products that meet the evolving needs of UAE residents and beyond.