E-Commerce Group Marketing Manager
Solotex
Posted on 27 Oct
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Experience
3 - 8 Years
Education
Bachelor of Business Administration(Management)
Nationality
Any Nationality
Gender
Not Mentioned
Vacancy
1 Vacancy
Job Description
Roles & Responsibilities
Develop the group-level marketing strategy in line with business objectives, including brand positioning, customer segmentation, channel strategy and e-commerce growth.
Build the annual marketing plan, budgets and forecast revenue / market share / online sales.
Ensure integration of offline, online and e-commerce marketing activities so they align and reinforce one another.
Lead the strategy for the online channel(s): company website(s), marketplaces, direct-to-consumer (D2C) platforms, mobile commerce. For example, oversight of platform strategy, user journey, conversions, fulfilment interface.
Manage digital marketing initiatives (SEO/SEM, email marketing, social media, paid media, display, affiliate, retargeting) targeted at increasing traffic, conversion and retention in the e-commerce channel.
Monitor and analyze e-commerce performance metrics (traffic, conversion rate, average order value, cart abandonment, repeat purchase rate, marketplace performance) and lead optimization efforts.
Work closely with logistics, product, IT, customer service and supply chain teams to ensure the e-commerce operations support marketing goals (e.g., fulfilment, returns, product availability, UX).
Oversee major marketing campaigns (product launches, promotions, seasonal, brand-building) across channels.
Ensure brand consistency in messaging, positioning and visual identity across all channels and geographies.
Manage external agencies/vendors/partners (creative, media, e-commerce marketplace agencies) including briefing, budgets, performance tracking.
Lead, mentor and develop the marketing & e-commerce teams across the group: set objectives, track performance, foster collaboration.
Liaise with business unit heads, sales, product, IT, finance to align marketing efforts with broader organizational goals.
Present marketing & e-commerce performance and strategy to senior leadership; provide data-driven insights and recommendations.
Own and manage marketing budgets for the group and/or digital/e-commerce channel; ensure spend efficiency and ROI.
Monitor P&L (where applicable) for e-commerce channels, working with finance to track revenue, costs, margins.
Desired Candidate Profile
3-5 years of experiance in e-commerce marketing managment ,Business Administration or any related field,Preferably in Fashion Retail
Experience in managing multi-channel (online + offline) marketing strategies, preferably across more than one country or business unit.
Deep knowledge of e-commerce platforms, marketplaces, online sales funnels, digital marketing tools and analytics.
Strong analytical ability: comfortable working with data, deriving insights, measuring ROI and recommending actions.
Excellent leadership and team-management skills: motivating and developing teams in a fast-paced environment.
Strong stakeholder and cross-functional collaboration: able to influence and work across business units.
Excellent communication (written & verbal), presentation skills, ability to translate strategy into execution.
Proficiency with digital marketing tools (Google Analytics, AdWords/PPC, Meta Ads, SEO tools), e-commerce analytics, CMS/website optimization.
Creative mindset with ability to think strategically and execute tactically; comfortable with change and ambiguity
Company Industry
- Retail
Department / Functional Area
- Marketing
- Brand Management
- Marketing Research
- Digital Marketing
Keywords
- E-Commerce Group Marketing Manager
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