E-commerce Growth Lead

Scale Army

Key Responsibilities:

• Paid Media Management & Strategy

  • Take hands-on control of Meta advertising campaigns with a current monthly ad spend of $6-8K, with plans to scale through Q4.

  • Optimize current agency performance or source and manage new paid media partners.

  • Develop and execute high-performing creatives using existing content, spotting and scaling winning concepts across channels.

  • Run structured A/B tests to improve campaign performance.

  • Create and manage comprehensive dashboards for easy analysis and decision-making.

• Conversion Rate Optimization

  • Build and A/B test landing pages on Shopify to maximize conversion rates.

  • Identify and address leakage across the end-to-end funnel, optimizing each touchpoint to improve conversion and revenue efficiency.

  • Focus on improving AOV, conversion rate, and increasing email signups via Klaviyo.

  • Identify drop-off points and implement solutions to enhance overall site performance.

• Agency & Vendor Management (Nice to have)

  • Evaluate and manage or replace the current paid media agency based on performance.

  • Source and manage freelancers or additional agencies as needed.

  • Ensure clear communication and alignment on campaign objectives and KPIs.

  • Build processes for ongoing vendor evaluation and optimization.

Qualifications:

• Experience & Skills

  • 3+ years of hands-on eCommerce experience with direct ownership of paid media and CRO.

  • Extensive hands-on experience with Meta advertising and campaign management.

  • Strong background in CPG brands with a proven track record of scaling revenue.

  • Advanced proficiency in Shopify, including A/B testing and optimization.

  • Experience managing marketing agencies and external vendors.

  • Data-driven mindset with the ability to create actionable dashboards and reports.

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