E-Commerce Marketing Manager

Scale Army

Role Overview

The E-Commerce Marketing Manager will take full ownership of day-to-day e-commerce performance, managing all key external partners and agencies to drive growth across Shopify and Amazon. The role steps into responsibilities previously led by the founder, becoming the central point of contact for paid media, email marketing, social media, and Amazon partners.

The position is mid-senior and hands-on, ideal for someone who deeply understands e-commerce KPIs, can translate business goals into clear execution plans, and operates with minimal guidance.

Key Responsibilities

E-Commerce Strategy & Performance

• Own daily performance for the Shopify/DTC store and the full e-commerce funnel.

• Monitor and optimize conversion rate, AOV, ROAS, CAC, retention, and related KPIs.

• Translate business goals into channel-specific plans and priorities for agencies and partners.

• Identify opportunities to optimize onsite experience, upsells, bundles, and promotional strategy.

External Partner & Agency Management

• Serve as the primary point of contact for partners across paid media, email/SMS, social/content, Amazon agency, and development partners.

• Lead weekly or bi-weekly check-ins to ensure clear briefs, priorities, and follow-through.

• Hold partners accountable to performance targets and timelines.

• Coordinate campaigns and promotions across channels, including seasonal peaks such as Black Friday/Cyber Monday, among others.

Analytics, Reporting & Insights

• Build and maintain performance dashboards and weekly/monthly cross-channel reports.

• Track and interpret data from Shopify, Google Analytics, email platforms, and Amazon reporting.

• Translate performance trends into clear insights and recommendations for leadership.

• Forecast the impact of initiatives and support data-driven decision-making.

Project Management & Cross-Functional Coordination

• Use tools such as Slack and Asana to manage tasks, timelines, and deliverables across internal and external teams.

• Ensure campaigns, launches, and tests are delivered with required assets and approvals.

• Collaborate with leadership, creative, and product teams to align on priorities.

Growth & Experimentation

• Propose and manage A/B tests across website, audiences, offers, and creative.

• Partner with agencies to test and improve campaign performance.

• Stay up to date with e-commerce and performance marketing best practices, especially for DTC brands.

Qualifications

Experience

• 4 6+ years in e-commerce marketing, growth, or performance marketing, ideally with DTC brands.

• Proven experience managing external partners across paid ads, email/SMS, and/or Amazon.

• Experience with multi-channel brands (Shopify/DTC and third-party marketplaces) is a strong plus.

• Familiarity with the golf industry or sporting goods is highly preferred, or a strong personal interest in golf.

Skills

• Strong understanding of key e-commerce KPIs (CR, AOV, ROAS, CAC, LTV) and how to influence them.

• Proficiency with Shopify, email/SMS tools (such as Klaviyo or similar), Google Analytics (GA4), and project management platforms (Asana or similar).

• Comfortable working in Slack for day-to-day coordination.

• Ability to read and interpret dashboards, performance reports, and spreadsheets.

• Excellent communication skills, clear, concise, and proactive in both written and spoken English.

• Ownership mindset, highly organized, detail-oriented, and effective in fast-paced environments.

• Strong collaborator able to manage multiple stakeholders and maintain alignment.

• Curious, data-driven, and motivated by rapid growth and continuous improvement.

What Success Looks Like

• Clear, consistent reporting that gives leadership visibility into performance across all channels.

• Strong, well-managed relationships with agencies and partners, with campaigns launched on time and meeting targets.

• Improved efficiency and performance across DTC, B2B, and Amazon channels, including stronger ROAS, higher conversion rates, and improved AOV.

• Reduced founder involvement in daily marketing operations.

• Smooth, coordinated execution around major sales periods with strong results.