E-Commerce Sales & Marketing Manager

Soudanco

Job Description:
We are seeking an experienced and ambitious E-Commerce Manager to lead our sales and marketing strategies across our digital applications and online platforms for both Business-to-Business (B2B) and Business-to-Consumer (B2C) channels. This role is pivotal in strengthening our digital presence, driving sales growth, and building stronger customer engagement through e-commerce channels.

Key Responsibilities:

1. Sales Leadership:
Manage and grow sales across applications and online platforms, ensuring performance targets are achieved in both B2B and B2C channels.
Develop pricing strategies, promotional offers, and commercial initiatives to maximize revenue and profitability.
Identify new business opportunities and expand the customer base through digital channels.

2. Marketing & Brand Building:
Design and execute targeted digital marketing campaigns for B2B and B2C customers.
Oversee product presentation, content, and brand image across online platforms.
Lead data-driven strategies to acquire, retain, and enhance customer loyalty.

3. E-Commerce & Channel Management:
Act as the primary point of contact with e-commerce partners and channels.
Monitor KPIs, user engagement, and conversion rates to improve commercial results.
Coordinate promotional campaigns, seasonal activities, and product launches in alignment with company goals.

4. Cross-Functional Collaboration:
Work closely with supply chain, finance, and operations teams to ensure efficient online order fulfillment.
Provide continuous reporting and feedback to product development teams on market trends and customer experience.