E-Commerce Specialist
Orthomedics
Posted on 22 Oct
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Nationality
Any Nationality
Gender
Not Mentioned
Vacancy
1 Vacancy
Job Description
Roles & Responsibilities
Key Responsibilities:
- E-commerce Strategy & Growth:
- Develop and execute a comprehensive e-commerce strategy to achieve sales targets and expand market share for knee braces, wrist supports, and other orthomedic products.
- Identify new opportunities for online growth, including market expansion, new product launches, and strategic partnerships.
- Stay abreast of e-commerce trends, technologies, and competitor activities to maintain a competitive edge.
- Website Management & Optimization:
- Oversee the day-to-day operations of our e-commerce platform (e.g., Shopify, Magento, WooCommerce), ensuring product accuracy, inventory synchronization, and site functionality
- Implement A/B testing and conversion rate optimization (CRO) strategies to improve site performance, user experience, and sales conversions.
- Manage product listings, descriptions, imagery, and pricing to ensure accuracy and appeal, highlighting the benefits and specifications of orthomedic products.
- Ensure mobile responsiveness and accessibility of the e-commerce site.
- Digital Marketing & Customer Acquisition:
- Collaborate with the marketing team to develop and manage digital marketing campaigns (SEO, SEM, social media, email marketing, content marketing) to drive traffic and sales.
- Optimize product visibility and search rankings for relevant orthomedic keywords.
- Manage online advertising budgets and analyze ROI for various campaigns
- Analytics & Reporting:
- Monitor, analyze, and report on key e-commerce KPIs, including sales performance, conversion rates, traffic, AOV, and customer lifetime value.
- Use data insights to identify areas for improvement and make data-driven decisions.
- Provide regular performance updates and strategic recommendations to senior management
- Customer Experience:
- Work closely with customer service to ensure a high level of customer satisfaction, addressing online inquiries, returns, and feedback efficiently.
- Implement strategies to enhance the post-purchase experience, including shipping, delivery, and support for medical products.
- Inventory & Fulfillment:
- Collaborate with the operations and supply chain teams to ensure optimal inventory levels, accurate forecasting, and efficient order fulfillment for all products, especially considering medical product specificities.
Desired Candidate Profile
- Bachelor's degree in Marketing, Business Administration, E-commerce, or a related field.
- At least 3 years of progressive experience in e-commerce management, with a proven track record of driving online sales growth
- Demonstrable experience with e-commerce platforms is essential (e.g., Wuilt, Shopify, Amazon, Noon and Jumia).
- Strong understanding of digital marketing channels (SEO, SEM, Social Media, Email Marketing, Content Marketing).
- Proficiency in web analytics tools (e.g., Google Analytics).
- Experience with CRO and A/B testing methodologies.
- Excellent analytical skills and the ability to translate data into actionable insights.
Strong project management skills with the ability to manage multiple priorities in a fast-paced environment. - Excellent communication, interpersonal, and leadership skills.
- Prior experience in the healthcare, medical device, orthopedics, or related industries is highly preferred.
Company Industry
- Medical
- Healthcare
- Diagnostics
- Medical Devices
Department / Functional Area
- Sales
- Business Development
Keywords
- E-Commerce Specialist
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