Job Description

Roles & Responsibilities

Drive Promotional & Product Launch Activations

Develop and execute digital activation plans aligned with business priorities, promotional calendars, and product launches
Co-create multi-channel campaign strategies with CRM and Marketing teams to ensure consistent messaging and measurable business impact
Coordinate cross-functional execution across creative, commercial, and operational stakeholders for seamless campaign rollout
Contribute to monthly promotional forecasting and represent Digital Commerce in forecast alignment discussions
Monitor campaign and business performance, proactively identifying opportunities and risks to optimize commercial results
Partner closely with Data & Insights teams to analyze trends and provide visibility on digital performance KPIs

Optimize Customer Journey & Digital Experience

Design and optimize end-to-end customer journeys across desktop, mobile, and app touchpoints
Ensure seamless navigation, compelling content, and frictionless conversion paths across all digital journeys
Lead A/B testing initiatives to optimize promotional mechanics, CTAs, customer flows, and digital assets
Leverage customer insights and performance data to continuously improve conversion and engagement
Ensure omnichannel consistency by aligning digital journeys and communication plans with Marketing, Retail, and CRC teams

Performance Monitoring & Continuous Optimization

Track and analyze digital activation performance and customer experience KPIs
Identify operational and process improvements to enhance campaign effectiveness and execution quality
Report on campaign performance, conversion trends, and impact on revenue and customer satisfaction metrics
Benchmark against other D2C brands, e-retailers, and Nespresso markets to identify best practices and innovation opportunities
Continuously optimize workflows, briefing processes, and operational efficiency across digital commerce initiatives

Lead Operational Planning & Execution

Develop and maintain the Digital Operational Plan to ensure timely and accurate campaign execution
Prepare detailed operational briefs covering launches, promotions, UX/UI enhancements, and platform changes
Coordinate with Above-Market operational teams to ensure clear communication, prioritization, and execution alignment
Monitor execution timelines, proactively resolve roadblocks, and ensure high-quality delivery of campaigns and product launches
Lead weekly operational alignment meetings with local and Above-Market stakeholders to track priorities and execution progress
Ensure all campaign assets, content, and digital activations are QA approved and launched accurately and on time

People & Stakeholder Management

Lead and develop a team of up to 3 direct reports and 4 indirect reports
Coach and support team members through regular feedback, development plans, and capability-building initiatives
Foster a collaborative, agile, and high-performing team culture
Build strong cross-functional relationships across eBusiness, CRM, Marketing, CRC, Supply Chain, Finance, IS, and Analytics teams
Lead by example in driving Nespresso values, safety leadership, and a customer-centric mindset

Desired Candidate Profile

Bachelor s degree in Marketing, Business, Commerce, eCommerce, or a related field

3 5 years of experience in Digital Commerce, eCommerce, Digital Marketing, or related commercial roles, ideally within a premium consumer goods environment
Strong understanding of digital customer journeys, campaign execution, promotional activations, and conversion optimization
Experience with web analytics and optimization tools such as Google Analytics 4, ContentSquare, A/B testing platforms, etc.
Strong analytical, project management, and organizational skills, with the ability to manage multiple stakeholders and priorities in a fast-paced environment
Understanding of UX/UI principles, omnichannel customer experience, and digital performance KPIs
Strong communication, collaboration, and stakeholder management skills
High attention to detail with strong proofreading and execution capabilities
Customer-centric mindset with a strong understanding of brand positioning and digital commerce operations
Fluency in English required; Arabic is a plus

eCommerce Activation & Optimization Lead Nestle