Ecommerce Manager

BTF Group

Job Profile:

• We are seeking a highly motivated and results-oriented E-commerce Manager to lead and optimize our online platform's growth and operations, with a strong focus on the Middle Eastern market, particularly the UAE
• The ideal candidate will possess deep expertise in digital marketing, operational excellence, brand strategy, and product lifecycle management
• This role demands a balance of technical proficiency, team leadership, and market insight to drive growth, engagement, and customer satisfaction

Job Responsibilities:

• Digital Marketing ExpertiseDevelop and execute performance-driven SEO, SMM, PPC, and email marketing campaigns tailored to regional gifting behaviors
• Manage and optimize paid media budgets across platforms (Google Ads, Meta, etc)
• Leverage tools like Google Analytics, SEMrush, HubSpot, and Meta Business Suite for campaign tracking and insights
• Implement personalization strategies based on user psychology and gifting intent (eg
• , occasion-based targeting, emotional triggers)
• Monitor and improve conversion funnels, retargeting strategies, and A/B testing initiatives
• Operational Excellence
• Lead and coordinate the e-commerce team across delivery, order fulfillment, customer service, and vendor management
• Ensure timely and accurate execution of gifting orders, especially during peak seasons and regional holidays
• Implement dashboards and SOPs for real-time tracking of logistics, inventory, and customer satisfaction
• Collaborate with production and packaging teams to maintain quality and consistency
• Brand Promotion & Strategic Tie-upsDrive brand visibility through influencer collaborations, corporate gifting partnerships, and seasonal campaigns
• Develop and execute strategic tie-ups with local businesses and premium brands
• Craft emotionally resonant brand narratives tailored to Middle Eastern cultural nuances and gifting traditions
• Analyze brand performance metrics and adjust strategies for long-term positioning
• Product Launch & Catalogue ManagementPlan and execute new product launches aligned with regional gifting occasions (eg, Eid, Ramadan, National Day)
• Define pricing strategies based on market trends, competitor analysis, and perceived value
• Manage catalogue hygiene, bundling strategies, and add-on product integrations
• Collaborate with design and merchandising teams to ensure visual appeal and discoverability.