Email & ABM Specialist

Scale Army

Role Overview
The Email & ABM Specialist will take ownership of marketing automation, nurture programs, and account-based campaigns. This role is responsible for building segmented campaigns that align with sales priorities, drive measurable pipeline impact, and engage target audiences across the funnel. The specialist will also write and QA their own email copy and build/validate account and contact lists in Clay, and collaborate closely with sales and marketing to deliver highly effective campaigns.

Key Responsibilities

• Build, launch, and manage segmented email campaigns and multi-touch nurtures.
• Write tailored email copy for different personas, industries, and funnel stages.
• Build, validate, and refine account and contact lists in Clay, ensuring alignment with sales.
• Manage ABM campaign lists and integrations with Salesforce/Pardot (or HubSpot/Marketo).
• Collaborate with the Performance Marketing Specialist to align messaging across email and ads.
• Implement scoring, segmentation, and triggers to improve MQL SQL conversion.
• Analyze performance data and deliver actionable insights to sales and leadership.
• Manage UTM and tracking to ensure attribution accuracy across campaigns.

What Success Looks Like

• Segmented campaigns that consistently generate measurable pipeline impact.
• High-performing nurture flows that improve conversion rates across the funnel.
• Clean, validated data enabling precise account targeting and segmentation.
• Strong collaboration between sales and marketing, reflected in improved alignment and outcomes.