Email & Digital Marketing Coordinator

Scale Army

Posted on 26 Feb

Experience

2 - 4 Years

Job Location

Egypt - Egypt

Education

Any Graduation

Nationality

Any Nationality

Gender

Not Mentioned

Vacancy

1 Vacancy

Job Description

Roles & Responsibilities

Role Overview

The Email & Digital Marketing Coordinator will support brand marketing initiatives with a primary focus on executing and optimizing email marketing campaigns through Klaviyo. This role will ensure all customer-facing digital content meets quality standards and aligns with the brand s voice and visual identity. Acting as a key liaison across teams, the Coordinator will execute, analyze, and refine email, SMS, and landing page campaigns while collaborating closely with managers and creative team members in a supportive environment.

Key Responsibilities Email & Digital Content Management

  • Execute, build, and QA email and SMS campaigns in Klaviyo, ensuring data accuracy, functional links, and adherence to brand standards.

  • Strategically repurpose and recycle existing content (50% of workload), adapt briefs (30%), and contribute original ideas (20%).

  • Provide strategic creative feedback in Figma to ensure alignment with the brand s voice, look, and feel.

  • Maintain familiarity with brand offers and audience (no copywriting required).

Website & Landing Page Support

  • Build landing pages through the eCommerce platform (currently Shogun).

  • Conduct thorough QA of landing pages, product detail pages (PDPs), and education pages across desktop and mobile.

  • Assist in updating collection pages to ensure website-wide consistency.

Segmentation & Collaboration

  • Ensure accurate inclusion of targeted customer segments within campaigns.

  • Serve as the primary contact for cross-functional teams (e.g., Sales, Education) to coordinate email needs and campaign schedules.

  • Act as liaison to align email and website assets across teams.

Performance Analysis & Optimization

  • Review email and SMS performance metrics from dashboards to derive actionable insights.

  • Contribute to discussions on layout, subject lines, and preview text, leveraging data to improve engagement.

Asset & Brand Management

  • Stay up to date with Canto for image management and brand assets.

  • Support the review process for internal marketing requests.

Desired Candidate Profile

This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client s time zone.

Qualifications Experience

  • 2 4 years of experience in email marketing, preferably using Klaviyo.

Skills

  • Data-driven strategic mindset with the ability to analyze performance metrics.

  • Creative instincts to generate ideas and effectively repurpose content.

  • Strong attention to detail and ability to multitask in a fast-paced environment.

  • Familiarity with the fitness industry is a plus.

  • Understanding of brand offers and target audience (no copywriting required).

  • Highly organized and proactive, with a focus on maintaining brand consistency.

  • Collaborative approach with the ability to work effectively across cross-functional teams.

  • Analytical mindset with a passion for optimizing digital content.

  • Strong understanding of brand identity and customer engagement principles.

What Success Looks Like

  • Ensuring all digital content aligns with brand standards and delivers a seamless customer experience.

  • Successfully managing execution-focused email and SMS campaigns (80% execution, 20% ideation).

  • Collaborating effectively with cross-functional teams to support marketing initiatives.

  • Providing actionable insights that optimize campaigns and enhance engagement.

Company Industry

  • Advertising
  • PR
  • Event Management

Department / Functional Area

  • Marketing
  • Brand Management
  • Marketing Research
  • Digital Marketing

Keywords

  • Email & Digital Marketing Coordinator

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Scale Army

Our client is a globally recognized leader in functional training, dedicated to empowering individuals and professionals through innovative fitness solutions. With a strong commitment to delivering high-quality digital experiences, they focus on inspiring and engaging their community through consistent, brand-aligned communication across all customer touchpoints. Their marketing team operates in a collaborative, creative environment, driven by performance, brand excellence, and community impact.

Read More

https://jobs.ashbyhq.com/Scale%20Army%20Careers/b3ead37b-6af0-4e52-afd7-aa71ce92be3c