Email Lifecycle Associate

Scale Army

Our client believes that everyone deserves a beautiful home they love. Founded in 2014, they have grown into the #1 interior design service in the country, reinventing how people design and shop for their homes by making custom furniture and interior design delightful and accessible. Headquartered in Denver, they offer online and in-person services across the US and operate design studios on both coasts. They also own several leading home furnishings brands, including Interior Define, The Inside, and The Citizenry, and continue expanding their portfolio.

Location

Fully Remote | 9 AM 6 PM EST

Role Overview

The Email Lifecycle Associate will support the execution and optimization of lifecycle marketing programs across email, SMS, and push. This role blends campaign management, cross-functional coordination, reporting, testing, and creative problem-solving to drive engagement, conversion, and overall lifecycle performance.

Key Responsibilities Campaign Execution & Optimization

• Manage the batch-and-blast campaign calendar across email, SMS, and push, including planning, content ideation, briefing, deployment, and post-campaign analysis.

• Test and analyze campaign performance to ensure each message effectively drives results without increasing churn.

Cross-Functional Project Management

• Project manage the cross-functional promotional calendar, overseeing sale periods from initial planning through go-live and post-promotion analysis.

• Collaborate with marketing, merchandising, creative, and product teams to ensure brand-aligned messaging and improve time to conversion across all funnel stages.

Reporting & Insights

• Manage weekly KPI reporting, uncover insights from data, and share key findings with stakeholders.

• Deliver clear and concise reporting on lifecycle marketing metrics to senior management.

Creative & Operational Support

• Write and submit creative briefs using the project management tool.

• Schedule and deploy emails within the ESP.

• Support the Director of Lifecycle and Associate Manager with ad hoc projects tied to email initiatives.

Qualifications Experience

• 1 2+ years in marketing, strategy, or consulting at a B2C or e-commerce brand.

• Understanding of CRM strategies, tactics, and tools.

• Familiarity with Braze, Iterable, Klaviyo, or similar ESPs; familiarity with Liquid is a plus.

• Experience with Excel/Google Sheets, Looker, and/or Google Analytics.

Skills

• Ability to balance data-driven insights with creative problem-solving.

• Strong analytical mindset with confidence in evaluating and acting on marketing data.

• Clear and concise communication skills and the ability to collaborate effectively across teams.

• High attention to detail, strong organizational skills, and the ability to manage multiple initiatives without losing momentum.

• Growth mindset with bold ideas and a bias toward action.

• Proactive, curious, and eager to learn new tools, technologies, and approaches.

• Flexible, solutions-oriented, and comfortable working in a fast-paced, results-driven environment.

Opportunity

A unique opportunity to contribute to the growth of a well-known, fast-scaling consumer brand by shaping high-impact lifecycle marketing programs across multiple channels and a growing portfolio of home furnishings brands.