EMEA Business Messaging Marketing Lead
Meta
Employer Active
Posted 7 hrs ago
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Experience
10 - 15 Years
Job Location
Education
Bachelor of Arts
Nationality
Any Nationality
Gender
Not Mentioned
Vacancy
1 Vacancy
Job Description
Roles & Responsibilities
Responsibilities
- Develop and refine a comprehensive marketing strategy for business messaging across EMEA, aligning with global marketing objectives and regional business priorities
- Drive marketing initiatives across the funnel: manage the development and execution of integrated marketing campaigns, including content marketing, demand generation, product launches, events, and sales enablement materials, to drive awareness, consideration, and adoption among enterprise clients
- Establish clear KPIs and metrics for all marketing activities, regularly track performance, and hold the team accountable for achieving ambitious targets. Optimize strategies based on data-driven insights
- Work closely with product, sales, partnerships, and communication teams to ensure consistent messaging, effective go-to-market strategies, and seamless customer journeys
- Stay abreast of industry trends, competitor activities, and emerging technologies in enterprise communication and AI. Position Meta as a thought leader in the space through strategic content and engagement
- Manage marketing budgets effectively, ensuring optimal allocation of resources to achieve strategic objectives
Desired Candidate Profile
- Bachelor's degree in Marketing, Business, or a related field
- 10+ years of experience in enterprise marketing, with a focus on B2B software, SaaS, or technology solutions
- Demonstrated experience developing and executing successful enterprise marketing strategies that have demonstrated experience of significant business growth
- Understanding of enterprise sales cycles and the unique challenges of marketing to large organizations
- Proven communication, presentation, and demonstrated experience working effectively, with the experience to influence and collaborate effectively with wide-ranging stakeholders
- Analytical skills and a data-driven approach to decision-making
Preferred Qualifications:
- Experience with marketing business messaging platforms, AI solutions, or similar communication technologies
- Familiarity with Meta's products and ecosystem, including ads
- Proven experience thriving in a productive, ambiguous, and rapidly evolving environment
- Evidence exploring the potential of AI and messaging to transform business communication and customer experiences
Company Industry
- Internet
- E-commerce
- Dotcom
Department / Functional Area
- Marketing
- Brand Management
- Marketing Research
- Digital Marketing
Keywords
- EMEA Business Messaging Marketing Lead
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