Event Sales Manager

ATEX International Exhibitions

Key Responsibilities:

Sales Strategy & Execution

• Develop and execute sales strategies to meet revenue targets across multiple events

• Identify, pitch, and close deals with potential exhibitors, sponsors, and strategic partners

• Create customised sales proposals and packages tailored to specific industries and event themes

• Maintain a healthy pipeline through proactive outreach, calls, meetings, and networking

• Regularly update CRM and reporting tools with activity, lead status, and conversion progress

Client & Partner Relationship Management

• Manage pre- and post-sales relationships with clients to ensure satisfaction and repeat participation

• Act as a key liaison between the client and internal teams (marketing, operations, content) to fulfill deliverables

• Collaborate with sponsors and exhibitors to maximise their ROI through strategic placement and activations

• Coordinate closely with international clients, government partners, and institutional stakeholders

Market Development

• Research and identify new business sectors and regional opportunities to expand exhibitor base

• Attend trade events and networking functions to represent the brand and generate leads

• Stay up to date on competitor events, industry trends, and buyer behaviour to inform sales strategy

Cross-Functional Collaboration

• Work with the marketing team to align sales messaging and promotional content

• Support event production teams in delivering sponsor-related deliverables and on-site logistics

• Contribute to the development of the floorplan, sales tools, and exhibitor communication materials

Key Skills & Experience:

• 4 6 years of B2B and B2C sales experience, preferably in exhibitions, trade shows, or media

• Proven track record of exceeding sales targets and closing high-value deals

• Strong understanding of sponsorship strategy, event marketing, and client ROI models

• Excellent communication, negotiation, and presentation skills

• Fluent in English and Arabic

• Familiarity with CRM tools (e.g. HubSpot, Salesforce), Google Workspace, and MS Office

• Experience in GCC markets or international event sales is a plus

Preferred Experience:

• Established network of industry contacts in retail, government, or private sector (in GCC or MENA)

• Understanding of B2C engagement and visitor-driven metrics