Events & Creative Manager Nissan

Main Tasks & Responsibilities:

• Plan and Manage Events:
  • Plan, execute, and oversee all aspects of brand events, activations, and experiential marketing initiatives across Nissan Middle East markets.
  • Maximize budget efficiency & utilization through events planning phase.
  • Ensure cross functional alignment is done with all stake holders & deliver local to regional validations.
• Creative Campaign Development:
  • Collaborate with internal teams and external agencies to conceptualize and develop creative assets for regional campaigns.
  • Work on end-to-end creative development from briefing till campaign is dispatched to media, while working with media team to assess assets performance for the models in charge.
• Innovation & AI Integration:
  • Proactively explore, test, and recommend innovative marketing tools and technologies particularly AI-driven solutions that can enhance creativity, personalization, and operational efficiency.
  • Work on A/B testing opportunities through media campaigns to always test assets efficiency.
• Project Management: Manage budgets, timelines, and stakeholder coordination internally and externally, ensuring seamless execution of the projects handled.
• Agency & Vendor Management: Oversee agency partners, production vendors, and other third-party providers to ensure quality, creativity, and efficiency.
• Performance & Reporting: Generate post-event reports and track creative performance across campaigns.

KPIs:

• Event & Activation Delivery: Seamless planning and execution on time and within budget.
• Post Event Satisfaction Score: Achieve an average post-activation satisfaction score of 8/10
• Audience Engagement Impact: Meet or exceed predefined engagement targets (e.g. leads, interactions, impressions) per event.
• Creative Excellence: Assets delivery on time, within budget while meeting or exceeding engagement benchmarks (e.g. CTR, video views, completion rates) per campaign.
• Marketing Innovation Adoption: Pilot and integrate a minimum of 3 new AI or tech-driven marketing tools annually, with at least 1 showing measurable efficiency or creative impact.