Events Marketing Manager

Informa Group Plc.

KEY RESPONSIBILITIES:

• Ownership and accountability for executing marketing strategy, management, and optimisation for both inbound and outbound marketing campaigns.
• Delivers on strategic KPIs by driving online traffic, leads and conversions with the ability to present these ongoing results in regular updates.
• Understands our visitor and exhibitors digital behaviour, through continual testing and reporting on channel and campaign performance, in order to optimise plans. This will include using Adobe Analytics, Google Analytics and other third-party platforms to spot issues and opportunities.
• Benchmarks and sets new KPI targets to measure and elevate the performance of your digital marketing campaigns.
• Work with our supporting agencies to develop the strategy and setup of all paid campaigns.
• Measure and optimize our paid marketing using vendor-specific dashboards, Google Analytics, and marketing analytics reports.
• Identifies evolving SEO practices and collaborates with internal stakeholders and external agencies to develop new cutting-edge digital campaigns.
• Develops new and creative organic search growth strategies for each stage of a customer lifecycle, in accordance to the unique digital trends and platforms of various international markets.
• Collaborate with content marketing and blog contributors to create high-quality content around important, relevant terms.
• Manage and improve organic search engine performance and goal-setting based on clickthrough rates, traffic, and conversions.
• Design and implementation of testing and optimisation strategies (including A/B testing, landing pages and CTA s).

LEADERSHIP

• Work with line reports & marketing team to ensure successful delivery of marketing campaigns in line with agreed KPI s, event and divisional strategy.
• Line manages digital marketer/s in order to successfully implement campaign strategies.
• Provide guidance, feedback and inspiration to line reports.

ANALYSIS & INSIGHT

• Monitor campaign performances by producing relevant and timely reports.
• Recommend changes to campaign execution based on data insights.
• Identify trends and insights, and optimize spend and performance based on the insights.
• Share relevant insights with wider marketing team and senior management to drive revenues or pursue new opportunities.

PLANNING & CAMPAIGN MANAGEMENT

• Work with the marketing team to plan marketing campaigns to meet strategic objectives visitor attendance, exhibitor acquisition.
• Monitor operational implementation plans and ensure adherence to deadlines (including Drop Schedules, Gantt charts, Time & Action Plans, Content Calendars, Budget Trackers).
• Assist marketing managers with the development of marketing budgets in line with plans and ensure digital elements of budget trackers are up to date.

MARKETING EXECUTION

• Work with marketers to identify the target universe and key segments within the target universe
• Assist with the development of personas, value propositions and messaging for each of the key segments for each product
• Ensure that timely, relevant communications are sent through a full mix of digital channels and are optimised for each channel