Events Performance Analysis And Reporting Unit Head

Department of Culture and Tourism Abu Dhabi (DCT Abu Dhabi)

Job Title: Events Performance, Analysis, & Reporting Unit Head

Sector: Tourism

Department: Abu Dhabi Events Bureau

Section: Events Strategy & Planning

Job Purpose

The Lead will oversee the measurement, evaluation, and reporting of all events and ensure data-driven insights are used to guide strategic decision-making, maximize return on investment, and align event programming with financial and performance targets. The role includes ownership of KPIs, budgeting oversight, and cross-department collaboration to ensure accountability, transparency, and optimization of event-related investments.

Key Responsibilities

Performance Strategy, Measurement & Evaluation

Performance Framework & KPI Development

• Lead the creation and rollout of performance measurement systems for all events supported by DCT, ensuring they align with broader tourism, economic, cultural, and social goals.


• Define clear and consistent key performance indicators (KPIs) to measure the impact of events and ensure all teams use the same benchmarks.


• Guide the development of long-term methods to track event performance over time and evaluate their true value and return on investment.

Data Collection & Insights

• Oversee how performance data is collected, reviewed, and reported, making sure it is accurate, timely, and useful for decision-making.


• Use data analysis tools to identify trends, risks, and opportunities, helping leadership make informed and strategic decisions.


• Work closely with other departments to connect performance results with future event planning and tourism development efforts.

Financial Planning & ROI Analysis

• Lead financial planning for events, including budgeting, cash flow, and investment analysis.

• Evaluate the cost-effectiveness and return on investment (ROI) of each event to ensure they meet DCTs strategic goals.


• Partner with Finance, Sponsorships, and Commercial teams to ensure financial plans are realistic and aligned across departments.

Cross-Departmental Alignment

• Support other teams in setting and tracking their KPIs and targets, offering expert advice to improve performance.

• Ensure insights and performance data are shared across departments to support future plans, partnerships, and investments.

Reporting & Stakeholder Communication

• Develop and manage regular reports on event performance and financial impact to support leadership and strategic planning.


• Present findings and recommendations in a clear and actionable way to senior management and other key stakeholders.


• Make sure all reports follow internal standards and are submitted on time.

Team Leadership & Organizational Alignment

• Help turn DCT s overall strategy into clear goals for the performance team and ensure they align with other units.


• Lead and support the team by setting clear objectives, reviewing performance, and encouraging growth and development.


• Promote a positive and ethical work culture that reflects the organization s values and encourages collaboration.


• Continuously improve how the team works by updating processes, adopting best practices, and finding ways to work more efficiently and sustainably.


• Ensure all unit reports meet DCT s quality and policy standards and are delivered accurately and on schedule.


• Follow health, safety, and environmental guidelines to support a safe and sustainable workplace.

Qualifications & Experience

• Bachelor s degree in Economics, Engineering, Business Analytics, Finance, or a related field; Master s degree preferred.


• Minimum of 5-7 years of experience in performance management, financial analysis, or strategic reporting, preferably in the public sector or events industry. At least 2 years in a leadership role.


• Strong understanding of event economics, public investment frameworks, and tourism KPIs.


• Experience working with cross-functional teams and presenting to senior leadership preferable with work experience with a consultancy.

Skills

• Advanced data analysis and interpretation


• Financial planning and modeling


• KPI development and performance tracking


• Strategic thinking and problem-solving


• Strong communication and presentation skills


• Proficiency in data visualization and reporting tools (e.g., Power BI, Tableau, Excel)