Field Application Specialist LSG Genomics

Bio-Rad Laboratories, Inc.

How You ll Make an Impact:

• Hold primary responsibility for ensuring both short-term and long-term sales success within the Genomics portfolio, with a focus on delivering high-impact solutions and customer value proposition.

• Drive business growth by supporting genomics & cell biology customers, including conventional PCR, Real Time PCR, and the high-end Droplet Digital PCR with a clear focus on ddPCR to maintain Bio-Rad leadership and positioning in the Middle East and Turkey market.

• Scientifically driven and results-oriented approach to applying expertise in field sales to generate new business opportunities through pre-sales activities such as meetings, demos, seminars, webinars, and training sessions.

• Provide comprehensive post-sales field application support to customers, ensuring optimal utilization of installed base.

• Collaborate closely with Technical Support, Service, and Sales teams to address customer needs and ensure satisfaction.

• Proactively plan, execute, and follow up on targeted sales activities, ensuring high-value customers and key market segments receive tailored engagement.

• Focus on building and maintaining relationships with Key Opinion Leaders (KOLs) and Key Decision Makers (KDMs) at strategically important customer accounts to drive adoption, and long-term loyalty.

• Use CRM and market/open access intelligence tools to identify high potential prospects. Showcase technical superiority (sensitivity, throughput, reproducibility, etc.).

• Maintain a broad understanding of the full product portfolio to effectively identify and communicate cross-selling and upselling opportunities, supporting the discovery of new sales potential.

What You Bring:

• Minimum of a master s degree in Life Sciences, Biotechnology, or a related field. Ph.D. is strongly preferred.

• 2-3 years commercial experience in a similar role or sales role within the Life Science/ Diagnostics industry.

• Having valuable regional expertise in the Middle East, familiarity with geography, culture, customer landscape, and main key accounts, allowing for tailored commercial strategies and effective stakeholder communication.

• Organizational, time management skills and a strong ability to work both independently and in a team.

• Exhibits a high level of presentation and communication skills, capable of conveying complex technical concepts clearly to diverse audiences.

• Sales experience and/or laboratory experience are required.

• Fluent in written and spoken English; Arabic language skills are an added advantage.

• A driver s License is required.

Benefits: Bio-Rad's biggest asset is its people, and the reason why our Total Rewards delivers programs that provide value, quality, and inclusivity while satisfying the diverse needs of our evolving workforce. Our robust offerings serve to enrich the overall health, wealth, and wellbeing of our employees and their families through the various stages of an employee s work and life cycle. We re proud to offer a variety of options, including:

• Housing allowance
• Schooling allowance
• Car allowance
• Employee Referral Program
• 30 calendar days annual leave
• Annual return air ticket to your home country