Job Description

Roles & Responsibilities

Field & Partner Marketing Programs

Organize and manage 10 12 field and partner marketing activities each quarter across designated regions.
Develop and execute integrated field marketing campaigns that support immediate pipeline targets as well as long-term business objectives.
Coordinate a variety of engagement formats, including Executive roundtables, Leadership dinners, Webinars, Roadshows, Partner-driven workshops and events

Cross-Functional & Partner Collaboration

Work collaboratively with Sales, Partnerships, SDR teams, and Business Units to align marketing activities with commercial goals.
Execute joint marketing campaigns with key technology partners such as AWS, Microsoft, ISVs, Other strategic alliance partners
Liaise with agencies, vendors, venues, and external stakeholders to ensure successful event and campaign execution.

Demand Generation & Lead Management

Support Sales and SDR teams with Target account selection, Invitation and attendee management, Event participation tracking, Post-event engagement activities
Ensure proper lead capture, qualification, and timely transfer to Sales teams.
Contribute to pipeline acceleration and opportunity nurturing through targeted field initiatives.

Campaign Performance & ROI Analysis

Measure and report on marketing performance indicators, including Revenue influenced and closed, Pipeline contribution, SQL generation, Registration-to-attendance conversion, Lead-to-SQL conversion metrics
Maintain accurate CRM records, dashboards, reports, and campaign trackers.
Evaluate campaign performance and identify optimization opportunities to improve marketing effectiveness.

Optimization & Best Practices

Analyze underperforming initiatives and recommend enhancements in Messaging, Audience segmentation,Event structure, Campaign execution
Use performance data and business insights to improve marketing investments and outcomes.
Support the development and refinement of field and partner marketing processes, templates, and best practices.

Desired Candidate Profile

Requirements:

3 6 years of experience in B2B field marketing, partner marketing, or event execution roles.
Experience supporting partner-led campaigns in a technology or enterprise environment.
Strong execution, coordination, and stakeholder management skills.
Comfortable working with metrics, ROI tracking, and performance data.
Experience with CRM and marketing tools such as Salesforce, HubSpot, or Cvent is a plus.
Willingness and ease of visa to travel across UAE, KSA, Bahrain, Kuwait, and Jordan as required.
Proactive self-starter with the ability to adapt in a fast-changing environment.
Clear and confident verbal and written communication skills, with the ability to engage senior stakeholders.
Highly organized, detail-oriented, and strong in project execution and follow-through.
Able to prioritize effectively and manage multiple initiatives and deadlines.

Field & Partner Marketing Specialist ZainTech