Founding Head of Marketing & Enrollment Growth

Urban Ridge Supplies

Key Responsibilities

Marketing Strategy & Execution

Lead the execution of the institution s brand strategy, ensuring strong brand identity, positioning, and market competitiveness across multiple international markets and segments.

Develop and execute annual marketing plans and campaign calendars aligned with enrolment and revenue targets.

Design and implement best-in-class marketing campaigns driven by customer insights, effective messaging, creative execution, and optimized channel selection.

Integrate digital lead generation campaigns into the overall marketing strategy.

Act as the product owner for the institution s website and digital presence.

Support planning and execution of key institutional events and activations.

Own lead generation targets and collaborate closely with student recruitment teams to support enrolment objectives.

Continuously improve marketing effectiveness through innovation in reporting, automation, analytics, and campaign optimization.

Ensure integrated delivery of marketing activities across all channels and platforms.

Maintain a digital-first approach by staying current with industry trends, emerging technologies, and marketing best practices.

Build and develop a high-performing marketing team over time through effective leadership, mentorship, and performance management.

Brand & Stakeholder Collaboration

Shape how the institution presents itself to prospective students, families, and the broader higher education market.

Collaborate with academic leadership, admissions teams, and internal stakeholders to create compelling, accurate, and conversion-focused messaging.

Ensure alignment with strategic partners and external stakeholders on brand standards and marketing best practices.

Manage relationships with external marketing, media, and recruitment vendors.

Budget & Operations

Develop and manage the marketing budget, ensuring effective allocation of resources and measurable return on investment.

Provide accurate reporting and forecasting on recruitment performance, campaign effectiveness, and digital marketing impact.

Support the establishment of scalable marketing policies, procedures, and operational standards.

Skills & Capabilities

Strategic thinker with the ability to translate business goals into actionable marketing and recruitment plans.

Strong communication and stakeholder management skills.

Data-driven mindset with the ability to leverage insights and performance metrics for continuous improvement.

Strong cultural awareness and understanding of factors influencing student and consumer decision-making.

Entrepreneurial mindset with a strong sense of ownership and adaptability.

Fluent in English; Arabic language skills are an advantage.