Franchise Head, Hypertension - New Launch Astrazeneca Pharma India Ltd.

Introduction to role

Ready to reimagine how HTN diseases are treated and scale new ideas that truly matter?

Accountabilities

• Lead the Sales and Marketing business planning and management activities for the AstraZeneca Hypertension New launch in line with ambitious growth plans, translating strategy into clear, measurable actions.
• Develop and implement franchise strategies that transform and shape treatment pathways, ensuring our brands play a meaningful role at every step of the patient journey.
• Lead and drive new product launches with excellence, orchestrating cross-functional teams to deliver impactful launch plans that gain rapid, sustainable traction in the market.
• Guide and coach a team of sales and marketing professionals, setting clear expectations, tracking performance, and addressing challenges early to secure brand objectives.
• Own the commercial strategy for Hypertension brand in Egypt, ensuring delivery of sales targets while balancing profitability, access and long-term brand equity.
• Define brand priorities through a robust cross-functional brand planning process, aligned with alliances, internal standards and local market dynamics.
• Work cross functionally to ensure seamless collaboration between medical, market access, regulatory and other key functions, with a strong focus on unlocking market access opportunities.
• Ensure effective product communication and promotional support, driving implementation of marketing plans that deliver on sales, margin and profit goals.
• Conduct ongoing market analysis, including scenario planning, trend monitoring and competitor intelligence, to inform agile decision-making and course correction.
• Champion innovation and digitalization across marketing channels, testing new approaches, scaling what works and retiring what does not.
• Build and maintain strong relationships with KOLs and HCOs, aligning local initiatives with global and international projects and guidance to maximize impact.

Essential Skills/Experience

• Managing Sales and Marketing in multinational companies is a must
• Managing managers with wide span of control
• Clear understanding of Egypt reimbursement system
• Business Insights & Customer Focus
• Managing complexity and decision quality
• Cultivating innovation & Strategic mindset
• Managing resources, execution& focusing on performance through setting accountabilities and influence
• Building collaborative relationships
• Optimizing diverse talent and recognizing the value of different perspectives and cultures

Desirable Skills/Experience

• New brands Launches experience is a plus
• Hypertension/ Cardiovascular experience is an asset
• Influencing people through effective communication, driving engagement, vision, and purpose
• Energizing the organization towards big launch

AstraZeneca offers the chance to combine scientific depth with commercial impact, working at pace in an environment that trusts its people to act, experiment and learn fast; here teams are empowered to rethink the patient journey end-to-end, build ecosystem solutions with diverse colleagues, and develop skills that open up broad future leadership opportunities while contributing directly to better outcomes and reduced mortality for patients worldwide.