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Job Description
Roles & Responsibilities
You will be responsible for managing campaigns end to end, translating data into insights, and ensuring clients achieve their acquisition and growth objectives. You must have strong analytical capability, hands-on platform experience and the ability to adapt quickly across industries and client needs.
Tools & Tech:
- Execute and optimize performance marketing campaigns across Meta, TikTok, Google, LinkedIn, and Snapchat, aligned with campaign objectives.
- Develop and support full-funnel strategies for awareness, consideration, and conversion.
- Monitor and analyze campaign performance daily, optimizing budgets, creatives, and targeting.
- Assist in testing, experimentation, and reporting, including A/B tests, heatmaps, and growth initiatives.
- Manage conversion tracking and support performance reporting using tools like Meta Pixel, GA4, Excel, and dashboards (Looker Studio/Power BI).
Desired Candidate Profile
Requirements:
- Bachelor s degree or equivalent experience with a strong quantitative background.
- Up to 2 years of hands-on digital or performance marketing experience, freelance or in-house, including digital planning.
- Experience with paid media across e-commerce, retail, FMCG, hospitality, or tech; strong knowledge of Meta, TikTok, Google, LinkedIn Ads. Solid understanding of marketing funnels, conversion tracking, attribution, SEO, and web analytics.
- Strong analytical, problem-solving and self-management skills with the ability to turn data into actionable insights.
- Social-first mindset, creative flair, excellent attention to detail and ability to manage multiple projects.
- Excellent communication and collaboration skills to work effectively with clients and Q s internal teams.
- Flexible schedule to accommodate project deadlines and varying workloads..
Company Industry
Department / Functional Area
Keywords
- Freelancer Digital Marketing Specialist
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Q Communications
With offices in Abu Dhabi, Dubai and Manchester, Q has a reputation for big ideas, new insights, relentless tenacity and achieving exceptional results for our clients across the UAE, Middle East, United Kingdom, Europe and USA./p>
br> /p>
Our vision/p>
We aspire to be the world s most sought after communications agency, inspiring moments of brilliance and happiness through our exceptional services and actions; a collective of creatives and communicators who we encourage and nurture in both mind and body; adding unparalleled value to our clients and making a real difference in the world. /p>
br> /p>
At Q, we work with a diverse portfolio of clients across industries including lifestyle, F&B, wellness, hospitality to name a few. We have scheduled shoots each month, offering consistent opportunities to create engaging visual content. Our in-house studio-equipped with professional gear-is available for use, although you re welcome to use your own equipment if preferred./p>
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