About Fundamental Hospitality

Established in 2011, Fundamental Hospitality is a UAE-born hospitality company that unifies the region's leading lifestyle concepts. As an international ecosystem of hospitality brands, the group develops elevated, home-grown concepts that showcase the quality and innovation of the region, whilst exporting them to key cosmopolitan cities around the world. Fundamental Hospitality delivers lifestyle brands reimagined — where a creative approach to concept development leads to a dynamic and memorable experience in every venue. The group has played a defining role in the expansion of brands from the UAE to the world, with deep expertise in executing experience-driven lifestyle concepts on an international scale. The growing collection of brands within the portfolio includes globally acclaimed concepts such as Gaia and Shanghai Me, alongside a curated selection of additional home-grown and internationally franchised dining destinations — each delivering the uncompromising quality and distinctive atmosphere that defines the Fundamental Hospitality experience.