GCC Marketing Lead

Whoop

Posted 5 hrs ago

Experience

10 - 12 Years

Job Location

United Arab Emirates - United Arab Emirates

Education

Bachelor of Business Administration(Management)

Nationality

Any Nationality

Gender

Not Mentioned

Vacancy

1 Vacancy

Job Description

Roles & Responsibilities

RESPONSIBILITIES:

  • Serve as the regional guardian of the WHOOP brand across the GCC, ensuring consistency, quality, and cultural relevance in all market-facing initiatives
  • Develop and own the Country Brand Plan, identifying high-impact opportunities that drive brand awareness, consideration, and long-term growth across key GCC markets
  • Act as the market expert, leveraging insights on consumer behavior, cultural dynamics, and competitive landscape to inform strategy and execution
  • Lead cross-functional alignment across PR, creators, partnerships, media, and experiential teams to deliver integrated campaigns and activations
  • Localize and execute global campaigns to ensure strong in-market performance, while leading region-specific activations, partnerships, and moments that resonate culturally
  • Build and nurture relationships with key partners, government stakeholders, fitness communities, and influencers to drive grassroots growth and deepen brand affinity
  • Track and analyze performance metrics (e.g., reach, engagement, EMV, share of voice), translating insights into actionable recommendations
  • Partner with commercial, retail, and distribution teams to support acquisition, engagement, and retention goals within the region

Desired Candidate Profile

QUALIFICATIONS:

  • 7 10+ years of experience in brand marketing, regional marketing, or market leadership roles, ideally within consumer technology, fitness, or lifestyle brands
  • Fluent in Arabic is a must
  • Deep understanding of the GCC markets, including cultural nuances, media landscape, and consumer behavior across key countries (e.g., UAE, KSA, Qatar)
  • Proven ability to lead and influence cross-functional teams in a fast-paced, matrixed organization
  • Experience developing and executing integrated marketing campaigns across brand, media, partnerships, and experiential channels
  • Strong strategic thinking combined with hands-on execution; comfortable operating from high-level planning to in-market delivery
  • Experience working with or navigating government entities, large partners, or regulated environments is a plus
  • Data-driven mindset with the ability to translate performance metrics into clear actions and recommendations
  • Excellent communication skills with fluency in English; Arabic proficiency is a strong plus
  • Strong commitment to embracing and leveraging AI tools in day-to-day tasks, ensuring AI-assisted work aligns with the same high-quality standards as personal contributions.

Company Industry

  • Fitness
  • Wellness
  • Gym
  • Salon
  • Spa

Department / Functional Area

  • Marketing
  • Brand Management
  • Marketing Research
  • Digital Marketing

Keywords

  • GCC Marketing Lead

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Whoop

At WHOOP, we're on a mission to unlock human performance and extend healthspan. WHOOP empowers members to perform at a higher level through a deeper understanding of their bodies and daily lives.

https://jobs.lever.co/whoop/758b3d40-60c1-41cb-b376-7fe2e874f8cd