Google Ad Grant Manager

Scale Army

Our client is a mission-driven organization focused on maximizing impact through digital marketing and outreach. They leverage the Google Ad Grant program as a critical growth channel, utilizing up to $40,000 per month in ad credits to drive awareness, engagement, and conversions aligned with their nonprofit mission. The organization operates with a strong emphasis on compliance, performance, and accountability, ensuring that all campaigns remain effective, policy-aligned, and optimized for continuous growth.

Location

Fully remote | 9 AM - 5 PM EST

Role Overview

The Google Ad Grant Manager will be responsible for managing the organization s Google Ad Grant account end to end, ensuring it remains active, compliant, and high-performing at all times. This role is focused on maintaining strict adherence to program policies while optimizing campaigns to fully utilize available ad credits and drive meaningful results.

Key Responsibilities

Compliance Management

• Maintain compliance with all active Google Ad Grant policies, including the 5% account-wide CTR requirement, conversion tracking, keyword quality standards, and website requirements

• Ensure no violations such as low-quality keywords, improper domains, or non-compliant landing pages

• Monitor account health continuously to prevent suspension risks

Active Account Management

• Log into the account daily to monitor performance and compliance

• Perform meaningful optimizations (new ads, keyword updates, bid adjustments) at least every 7 days

Keyword Management

• Build and maintain multi-word keyword lists aligned with the organization s mission

• Remove or prevent single-word, overly generic, or low-quality keywords

Campaign Structure & Optimization

• Maintain at least two ad groups per campaign and two ads per ad group

• Configure sitelink extensions and other ad assets to meet policy minimums and improve performance

Conversion Tracking

• Set up and maintain at least one active conversion action (e.g., donations, sign-ups, volunteer inquiries)

• Ensure verified conversions are recorded at least every 10 days

• Utilize smart bidding strategies as required

Website & Domain Compliance

• Coordinate with the web team to ensure the website meets requirements (HTTPS, fast loading speed, no broken links, updated content)

• Ensure all ad destinations use approved, organization-owned domains

• Obtain Google approval for any additional domains

Program Maintenance

• Complete the required annual Google Ad Grant program survey

• Ensure no AdSense ads appear on landing pages receiving grant traffic

• Maintain alignment between campaigns and the organization s nonprofit mission

Reporting

• Provide weekly performance reports covering CTR, conversions, spend utilization, and compliance status

Qualifications

Experience

• Demonstrated experience managing Google Ads accounts, ideally including Google Ad Grant accounts

Skills

• Google Ads certification preferred (Search or equivalent)

• Familiarity with Google Analytics 4 and conversion tracking setup

• Strong understanding of keyword research, quality scores, and search intent

• Ability to write concise, mission-aligned ad copy

• Strong attention to detail with the ability to monitor and maintain compliance requirements

• Analytical mindset with the ability to track performance and optimize campaigns

• Organized and consistent in managing ongoing account activity

• Passion for the organization s mission and ability to translate programs into effective search campaigns

What Success Looks Like

• The Google Ad Grant account remains active with no suspensions or compliance issues

• Full utilization of the $40,000/month credit to drive mission-aligned traffic

• Conversion tracking is active, accurate, and consistently generating results

• Leadership receives clear, regular updates on performance and compliance status

Opportunity

This role offers the opportunity to fully own and scale a high-impact digital marketing channel within a mission-driven organization. You will play a critical role in maximizing the value of the Google Ad Grant, driving meaningful traffic and conversions, and ensuring long-term program sustainability through strong compliance and optimization practices.