Google Ads Specialist Deluxe holiday homes

Responsibilities:

• Campaign Management: Plan, execute, and manage Google Ads campaigns (Search, Display, YouTube, and Remarketing) to generate traffic, leads, and conversions for Dubai holiday homes and real estate projects.

• Keyword Research & Strategy: Conduct in-depth keyword research tailored to the Dubai real estate market, creating strategies that align with business objectives.

• Ad Copy & Creative Development: Collaborate with the content and design teams to produce compelling ad copy, visuals, and optimized landing pages for lead generation.

• Audience Targeting: Utilize advanced audience targeting strategies, including geo-targeting, custom intent audiences, and remarketing lists to capture Dubai-based homeowners and tourists from Europe and Asia.

• Budget Management: Effectively manage and allocate ad budgets, ensuring maximum efficiency and high ROAS.

• Campaign Tracking & Reporting: Monitor and analyze campaign performance metrics (CPC, CTR, CPL, CPqL, and ROI) and provide actionable insights for continuous optimization.

• Optimization & A/B Testing: Conduct A/B testing on ads, keywords, and landing pages to drive performance improvements and enhance lead quality.

• Google Analytics & Conversion Tracking: Set up and manage Google Analytics and Google Tag Manager for accurate tracking and reporting on campaign performance.

• Market Research: Stay current with trends in the Dubai real estate market and implement strategies to capture relevant audiences.

• Collaboration: Work closely with internal teams, including sales and real estate departments, to ensure alignment between marketing campaigns and broader business objectives.