GPD Strategy and Marketing Lead, GI

Takeda

:About the Role :Supports the GPD MCE head of GI Strategy & Marketing and the GI franchise community across GPD to further develop and refine the brand strategy and enable LOC franchise success viaEmbracing the MCE operating model and Engaging in co-creation, best practice sharing, and execution & tracking of franchise priorities across LOCs Supporting cross-functional alignment and leveraging resources, skills, and capabilities in LOCs and Regional & Global functions (e.g., Medical, PVA, DD&T, Finance). Driving bold growth for Entyvio our #1 brand through FY25 by focusing on our winning agenda, sharpening our edge in a highly competitive market, and helping patients to live life at full volume. More specifically, this role will pioneer and shape the future of NextGen Marketing for GI within MCE, bringing together content innovation, campaign operations (CampOps/Omni-Channel Engagement), invest-for-impact (I4I), and agency ways of working (AoR). Acting as a catalyst for transformation, the role will define and embed digital and business oriented best practices that can be scaled across brands and LOCs.By connecting these pillars under the NextGen Marketing umbrella, this role will not only strengthen Entyvio s content and engagement strategy, but also set the standard for how GI/MCE approaches marketing in the future accelerating innovation, operational excellence, and competitive differentiation.Guide the MCE TA teams ( fit for purpose) in executing their NextGen Marketing roadmap. To enable this, the role may form and lead a dedicated NextGen Marketing Working Team , bringing together MCE team members, DD&T, and selected LOC representativesIn parallel, the role will also be responsible for GI Knowledge management hub and internal communication and community activation ensuring the IBD community is inspired, aligned, and equipped with the right information at the right time through the right channelsHow you will contribute:Portfolio & brand planning / strategyDevelop and maintain a deep understanding of current and future market trends, key success factors, and competitive dynamics across priority GI brands (Gastrointestinal & Inflammation ~O 3250 Net Sales by FY29)Hold knowledge about the related GI diseases, treatment approach, patient journey, competition, brand strategy and priorities Champion Content Innovation and Knowledge Management, this role ensures that Entyvio s content is scalable, reusable, compliant, and impactful across LOCs delivering a competitive edge, cost efficiencies, and the personalized engagements that power the execution of our strategy Content Strategy & InnovationLead the content strategy for Entyvio, aligned with the brand roadmap and in close collaboration with DD&T, MCE GI team and LOCs. Define how content is created, shared, reused, and delivered across MCE and LOCs driving greater reuse, reducing duplication, and enabling more personalized and impactful HCP engagement. Drive adoption of new and existing tools (e.g., Aprimo, Shaman), embedding them into ways of working across MCE GI and LOCs. Guide the MCE TA teams (fit for purpose) in executing their NextGen Marketing roadmap. To enable this, the role may form and lead a dedicated NextGen Marketing Working Team , bringing together MCE team members, DD&T, and selected LOC representatives Content Lifecycle Excellence Refine key message and claims ecosystems; maintain Entyvio s Differentiator Table as the single source of truth. Ensure alignment of global claims libraries with brand strategy while enabling localized flexibility. Pilot and scale modular content solutions to improve reusability and speed to market. Simplify MLR processes, shaping tools like pre-checker to enhance accuracy and reduce rework. Leverage AI and data-driven insights to automate and personalize content production. Campaign Operations / Omnichannel Excellence (CampOps/OCE)Shape how omnichannel campaigns are planned, executed, and measured to ensure consistency, agility, and customer-centricity. Work closely with our OCE lead and the whole MCE GI team to Inform and enable our OCE approach, ensuring that content innovation fuels personalized campaign and customer journeys. Invest-for-Impact (I4I)Ensure data and insights are systematically embedded into planning and execution, translating analytics into actionable strategies for customer engagement. Agency Ways of Working (AoR)Optimize and modernize how we collaborate with agencies of record, ensuring efficiency, innovation, value creation, and scalability across deliverables. Knowledge Management Hub (KMH) Define and prioritize KMH GI categories and content aligned with brand strategy and claims. Review and approve LOC submissions; drive adoption and engagement across TA and LOC network. Ensure effective governance through operational working groups and quarterly TA calls. Internal Communication & Community Engagement Ignite the IBD community through clear, timely, and engaging internal communications Ensure LOCs and stakeholders have the right information at the right time via the right channels, empowering them to act with clarity and alignment. Change management and ways of workingLead or contribute to co-creation of commercial strategies and content in partnership with LOC teams through an agile, integrated operating model ensuring local relevance, scalability, and alignment with GPD priorities across EUCAN and GEM. Activate and embed the GPD Way of working, fostering cross-functional collaboration via Collaboration Councils, Co-Creation Teams, and Engagement Forums to shape brand strategies, share insights, and resolve challenges collectively. Champion agile execution and knowledge sharing by leveraging the MCE Knowledge Hub and reusable content frameworks Skills:This role blends technological expertise, marketing acumen, a data-driven mindset, and change management skills with a strong emphasis on understanding LOC needs and operations, while championing new ways of working. The ideal candidate thrives in operational test-and-learn environments, demonstrates strong problem-solving skills, and excels at cross-functional collaboration and influence.